As the Senior Manager - Graphic Designer on our Marketing team, you will lead the visual direction of Zycus’s brand. You will be responsible for creating and executing design strategies that align with our marketing goals and elevate our brand across digital and print platforms. This is a strategic role with a blend of hands-on design, team leadership, and cross-functional collaboration. You will work closely with a talented team to drive projects from concept to completion, ensuring high-impact visuals that resonate with our audience and reinforce Zycus’s position as an industry leader.
Key Responsibilities: Creative Strategy & Leadership: Develop and lead Zycus’s design strategy, ensuring it aligns with overall marketing objectives and resonates with our target audience. Team Leadership: Mentor and manage a team of graphic designers, providing guidance, feedback, and professional development opportunities. Foster a collaborative and innovative work environment. Design & Brand Management: Oversee the creation and execution of visual assets for all marketing channels, including digital campaigns, social media, website, webinars, presentations, case studies, whitepapers, eBooks, and print collateral. Tool and Innovation Usage: Leverage advanced design tools, including Adobe Creative Suite, Figma, Canva, and GenAI tools for image generation and video editing, to deliver efficient, cutting-edge design solutions. Quality Control & Brand Consistency: Ensure all designs meet high standards of quality and are consistent with Zycus’s brand identity across various media and platforms. Project Management: Manage multiple design projects simultaneously, from ideation to completion, meeting deadlines and aligning with campaign milestones. User-Centric Design Approach: Drive a user-focused design approach, collaborating with the marketing and product teams to enhance the user experience across all customer touchpoints. Trend Awareness: Stay updated on industry trends, design advancements, and GenAI developments, incorporating innovative approaches to maintain a competitive edge. Cross-Functional Collaboration: Partner with product, sales, and content teams to ensure design solutions are aligned with business objectives and effectively communicate complex information.