Sr. Manager, Industry and Account-Based Marketing
We are seeking a Sr. Manager - Industry and Account- based Marketing to create new business and cross-sell / up-sell pipeline with a one-to-many ABM approach centered on our top industry focus areas. In this role, you will execute end-to-end industry programs in partnership with sales and be accountable for industry-specific content creation that supports the selling process in measurable ways. You'll drive business outcomes such as pipeline growth, reduced time to close, and increased win rates.
This role will be responsible for measurably improving pipeline for targeted accounts in partnership with regional teams. This highly analytical, innovative problem-solver will guide prospects and customers through their journey toward conversion and expansion. You will work across product marketing and sales teams to infuse industry-specific positioning and messaging into campaigns and sales plays, differentiating our solutions and creating clarity for our sales teams.
Responsibilities:
Account-based Strategy: create new business pipeline with a one-to-many and one-to-few ABM approach that centers on our top industry focus areas. Measurably improve pipeline for targeted accounts in partnership with regional teams.
Industry Marketing: end-to-end execution of our industry programs in partnership with sales. Accountable for industry specific content creation of assets that support the selling process in measurable ways, driving business outcomes: pipeline, time to close and win rates. Shape and influence the overall marketing strategy with industry insights and account level insights.
Cross-team Collaboration: Work across product marketing and sales teams to infuse industry specific positioning and messaging into campaigns and sales plays in ways that differentiate our solutions and create clarity for sales teams.
Global Partnership: Collaborate with and enable regional marketing teams to evolve the go to strategy for a one to few motions, enabling scale and impact.
Measure & Optimize: Develop a data-driven approach to measuring performance and impact of ABM and industry marketing. Create feedback loops with sales using both qualitative and quantitative insights to enable your team to test, learn and improve results over time.
Qualifications:
7+ years of marketing experience in B2B SaaS.
Marketo and 6Sense (experience is a plus)
Demonstrated ability to work within diverse teams while encouraging inclusive cultures.
Experience owning end-to-end execution of ABM or industry marketing with the ability to consistently prioritize your work for impact.
Experience building measurement and feedback loops for qualitative and quantitative insights in a test, learn and improve approach.
Ability to synthesize industry and account level intelligence for regional marketing and sales teams.
Ability to use data insights to optimize marketing performance.
Strong communication skills across all levels, from marketing and sales professionals to executives.
Experience collaborating across multiple internal teams and departments and building effective relationships to influence change.
A bias for fast but thoughtful action, results, and delivery with a high-quality bar
Where We Work
Zendesk is not your average tech company. We have all the stuff you’d expect - competitive pay, benefits, appealing offices, snacks, and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market. Our Social Impact team is actively engaged in our community and enables us to invest thousands of hours with local community groups each year. We invest in diversity and inclusion so that our team reflects the diversity of the world around us. We have a whole crew dedicated to ensuring our workplace experience is top notch and welcoming for all.
Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).
The intelligent heart of customer experience
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