Senior Manager Membership Brand & Marketing + **Location** Copenhagen, Denmark + **Job ID** 0000018077 + **Category** Sales, Marketing & Product Management **Job Description** **Want to shape the future of LEGO Insiders by expanding our active membership base in a dynamic global role?** This position requires a passion for Membership & Personalisation to build direct and lasting relationships while inspiring the builders of tomorrow! The Senior Manager, Membership Brand & Marketing is a key leader to help transform our LEGO Insiders Membership. Responsible for delivering the commercial marketing, membership communication approach and a cohesive membership visual identity across all LEGO Branded and non-branded channels. **Location:** This position can be based in our Copenhagen or Billund office, with a hybrid working model of 3 days in-office and 2 days remote. Please note that relocation support is not provided. **Core Responsibilities** + Drive the cross-functional membership marketing to boost awareness, visibility, and commercial impact of LEGO Insiders. + Collaborate with Our LEGO Agency and partners to build a unified LEGO Insiders visual identity and communication framework that fosters membership growth. + Develop toolkits to empower partners (LEGO Branded Retail, LEGO Certified Stores, and third-party retailers) to effectively promote the LEGO Insiders program and enhance visibility across channels. + Drive the consistency and elevation of effective membership communication in support of reaching more engaged members with purchase + Lead the development of the LEGO Insiders membership content strategy and calendar in close partnership with other functions, ensuring a balance of commercial, conversion driving messaging and engaging content + Partner with Membership, CRM, and DCE Campaign teams to integrate marketing and content plans, ensuring cohesive implementation of the brand aesthetics and improving commercial impact. + Manage the LEGO Insiders membership marketing & brand budget, supervising performance metrics and return on investment for thorough evaluation and reporting. **Play your part in our team succeeding** This role will lead the cross functional approach to develop and deliver the overarching LEGO Insiders marketing & brand approach, enabling the communication of our unique membership value proposition, exclusive benefits and perks, plus drive consistent branding, awareness and visibility across all channels. Helping to achieve our membership commercial and brand goals, growth targets and contribute towards improving Client Life Value. You will report directly to the Director Membership Campaigns & Marketing. **Do you have what it takes?** We seek a proactive and positive individual who thrives both independently and in a team, capable of setting clear direction. This role requires strong relationship-building skills and effective influence. + Extensive experience in leading top-tier loyalty or membership marketing and communication initiatives, including delivering integrated branding and visual identity. + Experience with managing and driving cross-functional loyalty or membership content development and execution processes + Adept at building support and navigating diverse groups within a global company, including collaboration with product and tech teams. + Strong problem-solving and communication skills, with the ability to convey clear recommendations. + Proficient in communicating with senior leaders (written and oral) based on a solid foundation. + Familiarity in a global, multicultural manufacturing company with a complex channel mix (D2C and B2B). \#LI-SG2 \#LI-Hybrid Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**