Purpose & Overall Relevance for the Organization:

 

Leader of the Omnichannel Activation team for the SouthEast Asia cluster team, driving the direction and strategy for chosen Wholesale customers’ activations (online/offline) and our Direct-to-Consumer (DTC) channel with special focus on Own retail, Franchise stores and Factory outlets. Define, create and lead category consumer facing activities at every retail & digital consumer touchpoint, across all sales channels, with a special focus on driving Visual Merchandising excellence. Responsible for creating a cohesive and exceptional consumer experience to generate traffic, sales & conversion, and driving brand credibility through our key categories by working closely with the channel & activation teams in the 6 SEA countries: Singapore, Thailand, Vietnam, Philippines, Malaysia & Indonesia and our regional team in Emerging Markets.

 

Key Responsibilities

 

Own Omni-Channel Marketing plan & strategies for SEA Serve as the counterpart for Emerging Markets for all topics related to SEA countries Oversee the marketplace and integrate into one strategy in line with the overall company strategy Support expansion plans with new store openings, key city & and new products/category launches through in-store communication, visual merchandising & activation Drive and initiate exciting hyper local consumer-relevanty activations on store level in cooperation with Brand Communications, Category management, Sports Marketing and channel teams in the cluster and in the countries Create Account Marketing plans & calendars for the zone’s top accounts in close collaboration with Sales, BU, Go-to Market teams   Own Omni-Channel marketing budgets (Marketing & Sales working budget) to ensure investment decisions on strategy as well as monitor ROI Lead the delivery of appropriate channel activation sell-in tools at Sales Launch period, to support brand presentations to accounts during sell-in Lead Membership program integration into DTC channel, drive proactively acquisition of new members by always-on communication and creating unique and premium members experience Build a strategic framework with ISC & VM agencies and ways of working Feedback to EM on performance of concepts and on toolbox readiness and local needs Share best practices & learnings with Emerging Markets and key stakeolders 3 people team leadership and strategic guidance Inspire, lead and drive a performance culture within the team & countries

 

 

 

Key Relationships:

 

EM, SEA & Country Brand Team EM, SEA & Country Channel Teams including store teams WHS & Franchise partners Agencies

 

KPIs:

Net sales Market share Sell through/Sell out Traffic/Conversion Digital Share of search & Share of voice

 

Knowledge, Skills and Abilities:

 

Strong channel marketing background with VM experience online & offline Understanding of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods industry prefered) Budget Management and resource maximization Communication skills to drive direction & toolkits to stakeholders Experience in Cluster role & country role a plus Strong negotiation skills, strong networker Consumer and customer knowledge Passion for the sports industry

 

 

Requisite Education and Experience / Minimum Qualifications:  

 

~7+ years working experience Experience mostly in Retail Marketing and VM, while Sales experience is appreciated ~3+ years of experience in managing people Strong people management skills and proven track record in commercial achievements Digital capabilities and experience a plus Fluent English (local language from an SEA country a plus)