Site Name: India - Maharashtra - Worli Mumbai Posted Date: Jan 15 2025 Are you looking for a Digital Marketing role that allows you to enhance marketing strategy and shape creative solutions? If so, this Digital Marketing Manager role could be an excellent opportunity to consider. As a Digital Marketing Manager, you will lead an integrated set of digital, multi-channel marketing functions to rapidly and efficiently respond to business needs. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Monitor the external digital landscape in the pharmaceutical industry evaluating new trends and crafting a long-term vision for the company Provide inputs to stakeholders on Multi-Channel (MC) initiatives including comparing/contrasting company MC vision with competitors and mobilizing stakeholders to take necessary actions, trainings and plans Identify MC opportunities for each brand giving inputs to MC Area Management and generating best practices for Local Operating Company (LOC). Evaluate the macro and micro environment and develop interpretations and vision for MC as part of marketing mix Coach brand managers and generate best practice MC programs focusing on the global MC priorities Develop ways of working, Standard Operating Procedures (SOPs) and capability trainings for Multi-Channel Marketing (MCM) Leverage MC analytics and performance measurement by monitoring monthly MC performance figures Define lead and lag Key Performance Indicators (KPIs) and set MC targets for tracking performance vs target Routinely communicate MC performance outcomes with marketers and support them based on outcomes Align with the global team members on performance KPIs and analyze Return on Investment (ROI) calculation Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor’s degree 3 years of experience in business intelligence or insights 2 years of experience in digital marketing Project management experience in a commercial setting Preferred Qualifications: If you have the following characteristics, it would be a plus: MBA Deep understanding of multi-channel marketing strategies Ability to influence without authority Strong verbal and written communication skills Why GSK? Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities: Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk Managing individual and team performance. Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution. Implementing change initiatives and leading change. Sustaining energy and well-being, building resilience in teams. Continuously looking for opportunities to learn, build skills and share learning both internally and externally. Developing people and building a talent pipeline. Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation. Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally. Budgeting and forecasting, commercial and financial acumen. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. 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