Location : Mumbai 

City : Mumbai 

State : Mahārāshtra (IN-MH) 

Country : India (IN) 

Requisition Number : 39109 

 

JOB DESCRIPTION

DRAFDRT

Business Title: Senior Manager – B2C (Trade Marketing)            Effective Date:                                          

Global Job Title: ++                                                                        Reports to (position): Business Head (B2C)                             

Global Function: B2C Sales                                                           Global Department: Sales                                                                                                                  

                                                                                                                                                 

 

 

Role Purpose Statement (Write a brief statement regarding the objective of the position and why it exists):

The purpose of this role is to be responsible for executing trade marketing strategies to drive sales and increase brand awareness within the trade channel, including distributors, retailers, and wholesalers. This role involves collaborating with sales teams to develop and implement promotional campaigns, monitoring market trends, analyzing competitor activity, and identifying opportunities to increase market share.

 

Main Accountabilities (List 6-8 major areas of responsibilities in order of importance, and purpose of these activities:

 

Develop and implement trade marketing strategies that align with overall business objectives and B2C marketing plans. Develop a retailer classification for effective design of promotions by cohort. Design and execute programs for retailers based on cohorts sales to maximize sales and share among handlers. Plan and execute trade promotions, discounts, and incentive programs to drive sales volume and market share. Work closely with the marketing team to develop POS materials, merchandising displays, and other assets that support trade marketing initiatives.

                                                                                                                       

Impact/Dimensions (Describe the strategic impact of the role / Using dollars and/or numbers, list the pertinent statistics of the position which clarify major areas of impact.  Examples are: # of employees supervised, annual budget, annual sales/revenue):

 

Developing and implementing trade marketing plans and strategies to achieve sales targets Collaborating with sales teams to understand customer needs and preferences Works towards creating promotional materials, merchandising displays, and sales tools for the trade channel Analyzing sales data and market trends to identify opportunities for growth Conducting market research and competitor analysis to stay ahead of industry trends Managing relationships with key trade partners, including distributors and retailers Tracking and evaluating the effectiveness of marketing campaigns and initiatives Leading cross-functional teams to ensure alignment on trade marketing strategies and objectives

 

Key Performance Indicators (KPIs) (Measurable outcomes that the position contributes to):

Increase in sales revenue: The incumbent has to drive sales and increase revenue through effective trade marketing strategies. This KPI measures the success of their efforts in generating sales for the company. Market share growth: Monitoring the market share of the company's products within their target market will help evaluate the effectiveness of trade marketing initiatives in gaining a competitive edge over competitors. Retailer relationships: Building and maintaining strong relationships with retailers is crucial for successful trade marketing. Monitoring the satisfaction level of retailers and tracking the number of new partnerships established can help measure this aspect of the manager's performance. Product visibility and placement: Tracking the visibility and placement of products in retail outlets and other points of sale will help evaluate the impact of trade marketing activities on increasing brand awareness and driving purchase decisions. Promotion effectiveness: Monitoring the success of trade promotions, discounts, and other marketing activities in driving sales and engaging customers can help determine the manager's ability to create impactful campaigns. Competitive analysis: Keeping track of competitor activities and market trends will help the trade marketing manager make informed decisions and develop strategies to stay ahead in the market.

 

Major Opportunities and Decisions (Describe the more difficult and/or complex challenges or opportunities and decisions faced in doing work, improving processes or meeting customer needs.  Where must position focus to be successful?):

 

Identify target markets Developing effective Marketing Strategies Managing relationships with partners and vendors Monitoring and analyzing performance Staying current on industry trends

 

Management/Leadership (Describe the level of management and leadership skills required for the role. Identify key specialties, technical and knowledge areas necessary to accomplish responsibilities and desired results):

 

Analytical Skills Team Management Collaboration Communication Skills Problem-Solving Negotiation Skills

 

Key Relationships, Stakeholders & Interfaces (External & Internal): External are distributors; internal are their managers

 

Sales & Marketing Teams Retailers & Distributors Product Development Team Suppliers & Vendors External Agencies

 

Knowledge and Technical Competencies (Identify knowledge and specific technical competencies to accomplish the desired end results.  Some examples are licenses & certifications and knowledge and abilities):

Market Knowledge Product Knowledge Retail Knowledge Analytical Skills Communication Skills Negotiation Skills

 

Note: For behavior competencies please refer to the Bunge Leadership Model

 

Education/Experience (Identify types and length of education and experience needed to acquire the necessary skills and knowledge to accomplish the desired end results.  Some examples are education & training, and years of experience):

 

Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred. Minimum of 5-8 years of experience in trade marketing or related field Analytical and Problem Solving Abilities to develop effective solutions to challenges Experience in developing and implementing trade marketing strategies Experience in managing trade marketing campaigns and initiatives Experience in working with cross-functional teams and external partners Strong understanding of retail and distribution networks Experience in analyzing market trends and competitor activities

 

Organizational Chart (insert or attach – only in case of a new structure)

Bunge (NYSE: BG) is a world leader in sourcing, processing and supplying oilseed and grain products and ingredients. Founded in 1818, Bunge’s expansive network feeds and fuels a growing world, creating sustainable products and opportunities for more than 70,000 farmers and the consumers they serve across the globe. The company is headquartered in St. Louis, Missouri and has 25,000 employees worldwide who stand behind more than 350 port terminals, oilseed processing plants, grain facilities, and food and ingredient production and packaging facilities around the world.

 

Bunge is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, transgender status, national origin, citizenship, age, disability or military or veteran status, or any other legally protected status.  Bunge is an Equal Opportunity Employer. Minorities/Women/Veterans/Disabled