Pasig City
64 days ago
Senior Marcom Generalist
Description

Power Integrations is seeking a strong communicator with a background in storytelling, project management, graphic design and event management to own and support a broad variety of MarCom tasks.  Your focus will be divided between building a customer case studies program (~30%-40%); graphic design (~30%-40%); event/trade show management (~30-40%); and other MarCom tasks assigned (~10%).  You will report into the Director of Marketing Communications and you will be supporting the Senior MarCom Manager in China for Chinese / Southeast Asia / Australia graphic design and event management activities. Travel may be required.    What You'll Be Doing: Customer Case Studies Help build a new program for Power Integrations to leverage the customer voice and drive customer advocacy.   Work cross-functionally between marcom, sales, marketing, and support to identify, engage, develop, and track happy customer to develop content (written case studies, customer testimonial videos, presentation slides, quotes for press releases, speaking abstracts, award entries, etc.) about how the customer leveraged Power Integrations’ products to solve problems or add value to their designs.Manage customer reference metrics/goals/benchmarks and track/report progress against them.Grow and manage a healthy community of customer references and advocates in a way that respects our customer’s time and effort while enhancing the positive impact of their engagement to them, their organization, and Power Integrations. Graphic Design & Content/Collateral Development  Prepare new or edit existing content (posters, flyers, ads, presentations, speaking abstracts, eDMs, speaking proposals, white papers, trade show booth graphics and demo posters, published customer success stories, pitches, images, renderings, animations, blogs ghost-written articles, etc.)  Take an ownership role of processes and various content pieces from development to approvals to translation to publication and distribution. Ensure that Power Integrations brand guidelines, writing guides and standards are always met. Ensure proper processes are followed and assets are kept up to date in the digital asset management tool. Deliver or oversee delivery of all creative and product content (working with creative agency and product marketing managers), logistics, metrics, and execution of events. Manage yourself and other cross-functional team members/collaborators to meet stringent deadlines while producing quality work.  Event Management Help plan and execute a portion of the 60+ global events in which PI participates annually: tradeshows, industry conferences, trainings, virtual events, webinars, podcasts, etc. Lead event planning and event sync meetings as well as handle logistical details as needed. Oversee key messages/theme; event goals; booth builder vendor, design and development; graphic design (working with outside agency); selection / placement of product demos and accompanying poster content (working with marketing); etc. Leverage and/or refine processes to support communication and operations for managing vendors and communicating internally. Support on-site logistics, travel, and other activities as necessary. Manage events within specified budget. Provide event success metrics and reports.  What We're Seeking: At least 8 years marketing communications experience. Past experience with customer reference programs, customer advocacy, customer testimonials. An aptitude and passion for technology is a must. Strong project management skills and experience. Expert knowledge of basic graphic design rules and proven expertise/experience using Adobe Creative Suite and MS Office Suite.  We will want to see your portfolio and you should be able to talk/walk us through your design process.  Candidates who advance to the second stage of the interview process will be given a design test. Familiarity and comfort using Digital Asset Management tools such as Aprimo or Bynder or similar. Excellent communication skills, especially impeccable written and spoken English language and grammar. The AP Stylebook is your bible.  Candidates who advance to the second stage of the interview process will be given an editing test. Experience leading all aspects of a company’s presence at an industry trade show. Two years of experience with a global technology company (semiconductor experience is a plus). An energetic, fearless, positive, can-do attitude mixed with professionalism and acute attention to detail. Someone who is process-oriented and organized, but adaptable/flexible. Someone detail-oriented (did we say that already?), with excellent organizational skills, the ability to multi-task and work under pressure with very short deadlines. Team player with strong relationship management skills, able to manage cross-functional project teams to deliver tasks on deadline. Ability to grasp how individual tasks, roles, departments fit into the bigger corporate picture and mission. Someone who can juggle priorities, has a sense of urgency (not panic), and a sense of humor.   The ideal person is fearless, curious and will have strong project management, graphic design, and trade show skills. He or she will be able to grasp the larger picture while still paying attention to details to ensure nothing falls through the cracks. 

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