Shanghai, CN
1 day ago
Senior Marcom Specialist

 

 

KEY RESPONSIBILITIES

·  Facilitate BU MarCom BP to develop overall MarCom strategy and plan aligned with BU priorities and regional market demands.

·  Act as primary interface between BU stakeholders and MarCom team, fostering strong partnership across Sales, Product, and Channel organizations to ensure consistent campaign execution, objective prioritization, and conflict resolution.

·  Work closely with function teams for end-to-end management of BU MarCom programs including calendar, budget and resource allocation, and ensure the high-quality deliverables in an efficient and effective manner.

·  Drive MarCom initiatives through complex organizational structures by effectively leveraging cross-functional resources and influencing key stakeholders.

·  Ensure the implementation of established MarCom frameworks while maintaining brand consistency and communication excellence..

·  Track, measure and evaluate effectiveness/ROI of MarCom performance, and provide actionable insights and reporting.

REQUIREMENT

·  Bachelor degree or above, with 5 years of progressive experience in B2B marketing, product management, or segment strategy roles

·  Capable of managing complex, cross-functional projects from concept to execution

·  Good project management experience

·  Business fluency in English and Chinese with exceptional presentation skills (verbal/written)

·  Strong interpersonal skills, particularly in collaboration and communication.

·  Adaptive performer who thrives in fast-paced, deadline-driven environments

·  Master prioritizer maintaining excellence across multiple high-stakes initiatives

·  Proactive problem-solving mindset and can-do attitude

This position requires approximately 20% domestic travel.

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