THOUROTTE CEDEX, Hauts-de-France, France
17 days ago
Senior Market Intelligence Manager

As an integral part of our central marketing organization, The Market Intelligence Manager will play a pivotal role in providing strategic insights and actionable recommendations to drive business growth and competitiveness.

Your missions

Data collection & Market research & Analysis:

Gather, organize, and analyze market data (via SKAN, IHS, Frost & Sullivan) using various research methods, ensuring accuracy and relevance of the information. Conduct market research and analysis to identify emerging trends, impacting regulations and the competitive landscape, to allow identification of potential business opportunities. Market research includes general (ex: sustainability, mobility) or dedicated initiatives (ex: dedicated product line), including surveys, focus groups, and customer interviews, to gather direct feedback and validate market assumptions. Monitor and track the activities of key competitors, analyzing their offerings, and market positioning. Profiling relevant competitor, based on public available information and technology benchmark, identify areas competitive advantage. Provide support in the development of marketing strategies and product management. Create reports, presentations, and dashboards that convey complex market insights in a clear and concise manner to various stakeholders.

Business analysis:

Data collection: Analyze company data (sales, volumes, projects, etc.) to identify trends and opportunities. Forecasting: use the collected data to develop sales, growth and profitability forecasts for the company. Risk assessment: assess the risks associated with achieving the company's objectives and proposes strategies to mitigate them. Performance evaluation: monitor company performance and evaluates variances from forecasts by identifying the reasons for the variances and proposing corrective actions.

Animation of the network & Tools

Collaborate with cross-functional international teams to identify and answer key business questions, providing valuable insights to support decision – making processes. Animate internal teams to ensure sharing market insights.

 

 

 

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