Who We Are: 

KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads. 

We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives. KeepTruckin is proud to be a Forbes Cloud 100 company and a 2020 Career-Launching Company by Wealthfront. 

About the Role: 

Does analyzing data, and creating and sharing compelling stories from that data sound exciting? KeepTruckin is seeking an experienced B2B Sr. Marketing Analyst to join our Marketing Operations team and support the Marketing team.

You will analyze data to shape Marketing strategy, uncover opportunities for business growth, and communicate recommendations at all levels of the organization. You will attack complex, interesting, and impactful questions and eventually become the subject matter expert. You will be responsible for the full data analysis lifecycle -- including problem definition, data preparation, analysis, synthesis, and recommendations.

 This role is remote and is based out of India.

You’ll embed yourself deep in the world of trucking and help understand the forces that govern it.  Working with geospatial, transportation, and economic data, you’ll help optimize the way freight moves throughout North America.

What You’ll Do: 

You will drive data-driven decision-making related to the lead lifecycle across our marketing efforts Deeply understand our B2B business, our goals, our customer acquisition targets, and turn them into quantitative problems we can solve. Use our platform data (Pardot, Marketo, Bizible, SFDC), web analytics data, and third-party data to size, segment, and build audiences for marketing campaigns. Using a wide range of methodologies, analyze campaign performance and automate reporting using business intelligence tools to drive future investment decisions. Don’t just run the numbers; interpret what they mean and communicate them clearly to both technical and non-technical audiences to influence how we operate. Translate insights into meaningful business recommendations. Support marketing automation initiatives (performance reporting, scoring, nurturing, triggering, gating, and experimentation) as well as recommend improved multi-touch attribution models. Lead analytics projects across the organization and mentor analysts

What We’re Looking For: 

5+ years of experience with marketing measurement and analytics Bachelor’s degree in Business, Economics, or similar field, focused experience or education in areas like analytics, consulting, data science, and statistics. Demonstrated analytical skills with ability to create, work and summarize large data sets into clear insights that inform decisions. Advanced proficiency in SQL and Excel, MUST, preferred experience, with Marketo, Bizible, and SFDC. Experience in using data visualization tools (Bizible, Tableau etc.) Experience with marketing attribution models and lead lifecycle reporting. Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others

Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.