Job Description Joining a marketing team of 32 to support data driven analytics and insights. Provides decision support for measurement and optimization of marketing and customer experience, alongside ad-hoc analytic requests, and execution of report development/automation. Analyzes member data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe/Google), statistical analysis tools, and campaign management software tools. Knowledge of industry best marketing analytical approaches and methodologies: Last Touch, Mutli-Touch, Marketing Mix Modeling, A/B, Multivariate and Lift tests. Evaluates customers online behavior resulting from paid digital campaigns. Creates comprehensive summaries of ongoing campaign performance. Develops visualization dashboards (Tableau/Datorama) leveraging multiple data sources for internal customers. Guides collaboration sessions with Enterprise Technology to ensure Marketings current and future data collection needs are met. Interprets customer patterns through statistical analysis. Defines and develops KPIs, success metrics and reporting mechanisms. Provides subject matter expertise for project related initiatives to enhance Digital & Sales Analytics toolset. Advises other marketing functions (website, online/offline advertising, creative brand) as the knowledge owner for member data. Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements. Presents the results of their analytical activities, depicting the insights realized, and explaining the relevance of their results to the organizations business challenges. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .     To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . Skills and Requirements 4+ years experience in marketing analytics, statistics, digital/marketing analytics, decision science, data science or equivalent quantitative education or experience  Experience with web analytics tools such as Adobe Analytics or Google Analytics  Required skills in the areas of SQL, data visualization, and machine learning in Python  Experience in advanced analytic and statistical techniques related to multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness  Ability to synthesize analytical results with business input to drive measurable change  Experience with Tableau or similar data visualization tools Experience measuring effectiveness of banking products null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.