Why Meridian?

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected. 

Find our story here: About Meridian

The role:

As part of the 1:1 Marketing & Analytics team, the Senior Marketing Analyst will play a key role in the messaging of insights, analysis, and performance of marketing tactics with the objective of supporting the growth of Meridian Group of Companies.

Act as an embedded analytics partner for the marketing team, and in partnership with your colleagues, maintain existing marketing reporting while working to improve and refine these processes Assist in the overall administration of the Google Analytics platform, including dashboard creation, investigate data issues and user support Design and monitor campaign performance KPIs and analysis frameworks to improve business profitability Partner with cross-functional teams to ensure measurement capabilities are in place prior for marketing campaigns, product launches, or other strategic initiatives

Key Responsibilities:

Analysis & Insights

Measure the effectiveness of Marketing tactics (paid, organic, brand, email, website, social etc.) while you partner with the marketing team to set goals, measure results, and share actionable insights Responsible for helping our internal business functions understand and improve user experience on our web sites and mobile apps Analyze prospect and Member-level information to determine the effectiveness of campaigns and generate additional profitability-enhancing strategies Extract insights on behavior of audience segments acquired through campaign data using analytics tools, data platforms, and internal databases Produce informative data visualizations to track campaign performance and on-going metrics Provide actionable analytics & recommendations to executive management in Marketing & throughout the organization Execute A/B tests of key marketing initiatives and campaigns to drive continuous improvement and increase ROI

Innovation

Keep ahead of changing market trends to provide client groups with new and relevant information to make improved decisions Seek out opportunities to develop automated and self-serve solutions to standardized daily/weekly/monthly reports and streamline processes to increase department efficiency Collaborate with Enterprise Analytics team to develop product profitability models Support the improvement of marketing attribution using tools such as marketing mix modeling and multi-touch attribution

Market Research

Evaluate reports across a wide range of methodologies and solutions such as brand trackers, brand lift and awareness studies Analyze market research data from completed surveys to support internal partners with decision making Identify key business opportunities for growth by profiling the existing Member base and assessing emerging needs through industry research Competitive Analysis: Study competitors and industry trends to inform strategic decisions

 

Knowledge, Skills, and Abilities

Excellent written and verbal communication and presentation skills Ability to manage multiple projects simultaneously, prioritize, and meet tight deadlines. Highly motivated self-starter with high energy and a very positive attitude A natural curiosity to investigate complex, ambiguous problems using multiple data sources and tools to come up with answers and recommendations A strong business acumen and can translate insights into actionable recommendations that align with business objectives Ability to work independently and in a team-oriented environment Continuously innovates to achieve great results Possess a strong attention to detail; be concise without comprising the facts Strong data analysis skills - proficiency in Excel/Data Studio/SQL is a must; statistical analysis using SAS or Python preferred Proven experience with modern BI/Data Visualization platforms (e.g., PowerBI, Tableau, Looker) Strong working knowledge of an analytics stack, working with analytics tools, data warehouses and data visualization tools Proficient in Microsoft Office suite programs (i.e. Excel, PowerPoint) Experience coaching and mentoring junior teammates

Education, Designations, Training, and Experience

Post-secondary education with a focus in Marketing, Mathematics, Business or related field considered an asset Five (5+) years' experiences in an analytics driven role (analytics, digital marketing, BI, etc.), within a financial institution considered an asset Experience in conducting analysis and working with diverse data sets, both structured and unstructured. Experience/training in the development of reporting and analytics considered an asset Demonstrated experience working in scripting languages such as Python or R, VBA, to set up automation and integrations is considered an asset. Working experience in digital analytics using Google Analytics, and Data Studio.

 

Join us! Our team works in a hybrid environment at 3330 Bloor Street West, Toronto OR 75 Corporate Park Drive, St. Catharines.

Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues and your leader which is very important to us.
 

What's in it for you?

We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success. We provide you with the tools and technology needed to delight your candidates and clients. You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world Hybrid work arrangements with in-person office time to collaborate, innovate and form relationships with your colleagues This isn't your typical "corporate" job. We work hard and we have fun.

Our story:

Meridian is Ontario’s largest credit union, and second largest in Canada, helping to grow the lives of our more than 360,000 Members. Meridian has more than 75 years of banking history and is 100% owned by its members. With 89 retail branches and 15 Business Banking Centers across Ontario and $ 30B in assets under management, Meridian offers a full range of financial products and services to its retail, business banking and wealth members. With over 2000 employees and corporate offices located in Toronto and St. Catharines, Meridian has a track record of creating and delivering innovative new offerings and is committed to investing in the communities that we serve. Our plan is to build on our momentum as we deliver on our purpose - helping our members achieve their best life.

 

Our Commitment to You:

Meridian is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian Credit Union.

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