What You'll Do We are seeking a strategic and experienced Senior Marketing Analytics Manager to lead our marketing analytics efforts and drive data-informed decision-making at the executive level. This role is pivotal in guiding the marketing strategy through insightful analysis, providing strategic commentary on key business metrics, and leading critical meetings with leadership. The ideal candidate will have expertise in B2B marketing and a deep understanding of the complexities within the Avalara marketing and sales ecosystems. They will excel in synthesizing complex data into clear, actionable insights, enabling the company to optimize its marketing performance and align with business objectives. This role reports directly to the Director, Marketing Data Operations and Insights We will consider fully remote candidate #LI-Remote Strategic Data Analysis & Reporting: Lead the analysis of marketing data to identify trends, opportunities, and areas for improvement. Provide strategic insights and commentary on marketing performance for executive leadership meetings. Oversee the creation of weekly, monthly and quarterly marketing reports, including QBR slides, ensuring clarity and relevance to business goals. Leadership & Collaboration: Run weekly production meetings with key leadership stakeholders, driving discussions on marketing performance and strategic direction. Collaborate closely with cross-functional teams to align analytics initiatives with broader business objectives. Mentor and guide junior analysts, fostering a culture of continuous improvement and innovation. Executive Communication: Craft compelling presentations that distill complex data into impactful narratives for executive audiences. Act as a key liaison between the analytics team and senior leadership, ensuring alignment and transparency in reporting. Project Management: Lead and manage high-impact analytics projects from conception through execution, ensuring timely delivery and alignment with strategic goals. Coordinate with stakeholders to prioritize initiatives and manage resource allocation effectively. What You'll Need to be Successful Bachelor’s degree or relevant experience in Marketing, Business Analytics, Data Science, or a related field. 5+ years of experience in marketing analytics or a related field, with a focus on strategic analysis and executive communication. Expertise in data visualization using PowerBI and SQL. Strong leadership skills with experience running high-level meetings and managing cross-functional teams. Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical audiences. Comfortable presenting data in a meaningful way to executives. In-depth knowledge of B2B marketing and familiarity with the Avalara marketing and sales ecosystems. Key Competencies: Strategic Thinking Executive Communication Leadership & Collaboration Data-Driven Decision Making About the Team Pay Range Details The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations. Colorado $129,800 - $214,200 (annually) Washington $129,800 - $236,700 (annually) California $129,800 - $259,300 (annually) New York $143,500 - $259,300 (annually) The pay range above is the general base pay range for you in the state listed. Your actual salary/wage may be based on multiple factors, such as geographic location, candidate experience and qualifications, and market and business considerations. This role is eligible for an annual bonus based on personal and company performance, depending on the terms of the applicable plan and your role. How We'll Take Care of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. Flexible hybrid working We support hybrid work and flexible schedules for our employees. Learn more about our benefits by region here: https://careers.avalara.com/ About Avalara We’re Avalara. We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year. Last year, we became a billion-dollar business, and our tribe expanded by a cool thousand people - there’s nearly 5,000 of us now. Our growth is real, and we’re not slowing down - not until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them. We’ve been different from day one. Join us, and your career will be too. EEO Statement We’re an Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.