We are excited to be named one of the World’s Best Workplaces by Fortune Magazine! We are proud to offer you 12 paid holidays annually. For an overview of our benefits and time off, please follow this link to learn more:US Stryker employee benefits. (https://d25zu39ynyitwy.cloudfront.net/oms/000000/document/2024/6/SMVZW\_USStrykerEmployeebenefits/USStrykerEmployeebenefits.pdf) **Who we want** · Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success. · Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations. · Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders. · Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices. **What you will do** · Knows the market positioning and strengths/weaknesses of key competitors. · Locates key recipients of marketing intelligence and information · Describes the offerings of a product line and their primary features. · Identifies critical customer needs and preferences. · Advocates on the customer's behalf. · Seeks help to support dissatisfied customers beyond own span of control. · Contributes specific analyses to aid in the construction of the marketing plan using the marketing plan template · Collaborates in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc. · Provides metrics and updates back to the larger group on applicable individual segments of the process. · Responsible for achieving a budget target. · Explains the various purposes and uses of budgets. · Lists essential elements of a budget. · Lends support and analytical help in segmentation work. · Works proactively with market research to collect customer insights for segmentation, targeting and positioning · Identifies major initiatives, key issues, and benefits of product positioning. · Identifies factors that influence marketing strategy and positioning. · Identifies useful reasons to believe from the value proposition · Collaborates in the development of the target audience description. · Identifies whether a product or brand name is a true product or portfolio (a brand that reflects the customer perspective). · Able to assess alignment of specific company projects or initiatives to the core competence. Evidence Generation · Identifies key elements of the Value Proposition that require evidence. · Applies clinically proven claims to existing marketing programs. · Can generate alternative category definitions for the product or portfolio. · Identifies whether a business goal meets SMARTI criteria. · Prioritizes marketing initiatives appropriately given product or portfolio goal and metric. · Defines each of the four customer groups of the product or portfolio: non-users, exclusive users, competitive users and multi-brand users. · Identifies each of the Big Picture strategic quadrants. · Develops an operational customer definition for the product or portfolio, including attitudes and behaviors. · Identifies basic sales channels used by the organization. · Cites examples of sales channels for specific products, services or customers. · Applies market data, uses planning tools, and seeks expert opinions when analyzing channel strategies. · Is the Subject Matter Expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status] · Familiar with the field sales structure and the role of sales in the overall marketing mix. · Gathers information for documents such as presentations, proposals or product guides. · Demonstrates product features or applications to sales team or prospective clients. · Incorporate new products into ongoing sales/medical education curriculum · Supports the on-label use and promotion of all products. · Describes the concepts and importance of sales forecasting. · Able to translate a product forecast into a product demand plan. · Follows an organization's sales forecasting standards. · Assists in estimating sales trends in the market. · Identifies goals and objectives of effective supply chain management. · Identifies factors that influence marketing strategy and positioning. · Can conduct financial analysis for pricing (contribution, breakeven, profit pool calculations) · Understands the various types of communications objectives. · Identifies internal or external publications and sources of information that are relevant to the organization. · Identifies the various types and formats of communication that are commonly used outside of the organization. **What you need** · Bachelor’s degree required · MBA preferred · 2+ years of work experience required · 2+ years medical device or marketing experience preferred · Excellent presentation and interpersonal communications skills **What We Offer** · A winning team driven to achieve our mission and deliver remarkable results · Quality products that improve the lives of customers and patients · Ability to discover your strengths, follow your passion and own your own career Learn more about Stryker: https://www.stryker.com/ Learn more about Mako: https://www.stryker.com/us/en/portfolios/orthopaedics/joint-replacement/mako-robotic-arm-assisted-surgery.html Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role. Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.