This position is a hybrid role requiring employees to work from our headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days.

As a Senior Marketing Channel Manager on the Performance Marketing Team, you’ll drive profitable growth by building, owning, and optimizing direct mail programs with multi-million dollar budgets for Redfin’s brokerage business. You’ll scale Redfin’s direct mail program into a sophisticated, data-driven growth channel by developing strategies that enhance targeting, personalization, and efficiency—driving new customer acquisition while lowering costs.

You’ll work directly with an experienced performance marketing team and supporting resources across creative, engineering, analytics, and product to ensure direct mail campaigns are high-impact, and flawlessly executed. Success in this role means scaling Redfin's direct mail advertising program into a measurable, high-performing channel that seamlessly integrates with Redfin’s broader marketing strategy.
 

The Role 

Execution:

You’ll leverage our marketing technology stack to design, launch, and refine direct mail and email campaigns that drive profitable growth, customer acquisition, and efficiency at scale

You’ll set a clear vision for direct mail and multi-channel strategies, defining the requirements, initiatives, and roadmap needed to achieve growth and profitability goals

You’ll manage product specs, timelines, and roadmaps for direct mail initiatives, ensuring seamless execution across teams

You’ll use a hypothesis-driven approach to A/B testing, continuously iterating on creative, targeting, and messaging strategies to improve performance

You’ll oversee end-to-end campaign execution, working with engineering and software partners to manage timelines, ensure quality assurance, and conduct rigorous testing

You’ll collaborate with engineering and data teams to create audience files, refine targeting lists, and develop advanced models for audience selection, including trigger-based campaigns to drive response

Operational Excellence:

You’ll drive an integrated marketing strategy by creating and implementing scalable workflows that enhance campaign execution, consistency, and customer engagement across channels

You’ll identify bottlenecks and streamline processes to improve efficiency, speed, and accuracy in campaign delivery, while establishing and documenting best practices for repeatable, high-impact execution

You’ll evaluate emerging technologies, tools, and automation opportunities, working with engineering to enhance the scalability, efficiency, and impact of direct mail and multi-channel marketing

Performance Analysis: 

You’ll use data to inform decision-making, quickly analyzing results, identifying key drivers, and presenting insights in a way that builds trust and cross-functional alignment

You’ll work closely with analytics to refine targeting strategies, improve segmentation, and enhance reporting capabilities

You’ll lead campaign forecasting, assessing financial impact, acquisition costs, and program value to drive smarter marketing investments

You’ll develop clear, detailed reports on campaign performance and test outcomes, highlighting successes, areas for improvement, and opportunities for future growth

 About You

A Bachelor’s degree in marketing, advertising, or a related field, or equivalent experience

6+ years in performance marketing, with a recent focus in the last 1-2 years on direct mail strategies (preferably B2C)

4+ years of hands-on experience with multi-channel marketing automation (email, direct mail, push, SMS), including platforms like Iterable or Braze; experience with Lob is a plus

Strong knowledge of integrated marketing across the customer lifecycle, including strategy, customer data, segmentation, and creative content

Proven ability to drive revenue growth and profitability through high-performing direct marketing campaigns

Strong analytical skills to track, measure, and report on results, assess ROI, and translate data into actionable insights (experience with multi-touch attribution preferred)

Proficient in data visualization tools (e.g., Tableau) and experience with Snowflake or similar data warehouses, understanding the flow of customer data between systems and marketing automation tools

A self-starter with a proven ability to meet deadlines in fast-paced, shifting environments

Exceptional written and verbal communication skills, with the ability to evaluate concepts and present recommendations to leadership

A strong intuition for impactful copy and an eye for detail, ensuring error-free and compelling messaging

A user-centric mindset with experience building trust and brand loyalty among customers

Experience working with web technologies (Node/JS/TS, HTML/CSS, JSON) for campaign development

#LI-EO

The compensation information below is provided in compliance with all applicable disclosure requirements.

Base Pay Range: $112,800.00 - 168,800.00. Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operational business needs. Compensation may also include bonuses and equity.

We offer a generous benefits package including flexible vacation that supports the importance of time away from work for rest and relaxation, 12 paid holidays, paid parental leave, sick leave (accrued at 1 hour for every 30 hours worked), medical, dental, and vision insurance benefits, flexible spending account, health savings account, life and disability insurance, fertility benefits, Employee Assistance Programs, and 401(k) employer match.#LI-Hybrid

Redfin is an equal opportunity employer committed to hiring a diverse workforce.

A diverse, inclusive culture is vital to Redfin's mission of making real estate better for people from all walks of life. We’re proud that Redfin is a place where different points of view and backgrounds are encouraged and respected. We constantly strive to build a company that reflects the world around us, based on our conviction that pursuing and developing talent of all types is the right way for a business to thrive over the long haul.

Redfin provides equal employment opportunities to all employees and applicants for employment and prohibit discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, and any other characteristic protected by applicable federal, state or local law. If you need accommodation in the application or recruitment process because of a disability or special need, please contact recruitingteam@redfin.com

Redfin encourages individuals with criminal record histories to apply for employment and considers such individuals for employment consistent with the requirements of any applicable fair chance acts, including but not limited to the California, San Francisco and Los Angeles County Fair Chance Acts. Philadelphia applicants can access a copy of Philadelphia Fair Criminal Records Screening Standards ordinance poster here.

Redfin accepts applications on an ongoing basis.