Who we are.   

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Yoast, MarkMonitor, and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.   

In August 2021, Yoast joined the company Newfold Digital. Joining forces with this leading web-presence solutions provider will help us reach even more people to help them improve their SEO. It enables us to expand on our work across many platforms and bring more of our SEO ideas into practice. A big change, but a lot will also remain the same: our team, our brand, our headquarters in Wijchen, and Yoast SEO. And, of course, our mission: SEO for everyone. 

We are seeking a Senior Manager to lead demand generation and product marketing strategies to meet growth and retention targets through the development of high-impact marketing campaigns and activations

How you will make your mark:

Campaign execution:

Lead the creation and evaluation of high-impact campaigns focused on both acquisition and customer engagement
 

Product marketing:

Conduct market opportunity analysis, develop value propositions, and coordinate go-to-market strategies with the product team

Lead competitive positioning and oversee execution and evaluation of product-focused initiatives
 

Customer marketing:

Drive customer retention and growth through targeted email campaigns, newsletters, and upsell strategies for the paid customer base

Demand generation:

Define and execute priority campaigns and “always-on” activities to meet acquisition goals

Manage the marketing activations calendar and oversee agency partners/internal specialists driving paid digital channels

Who you are and what you’ll need to succeed: 

5+ years as a results-driven marketing mana with a deep understanding of demand generation, campaign execution, and customer engagement

Analytical, organized, and skilled at managing complex projects across multiple teams. Your strategic mindset, combined with a data-driven approach, enables you to prioritize initiatives effectively and adapt quickly to changing business needs

You thrive in collaborative environments, bringing energy and focus to every project, and are committed to achieving impactful results through structured and thoughtful marketing efforts

Why you’ll love us.

Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well. 

We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with Newfolders globally.  

We care about you. We provide an attractive salary that includes a pension scheme, Achievement bonus, Generous holiday allowance and Comprehensive benefits package including Bupa private healthcare, life insurance, and access to AXA health services.

Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.