The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.
DescriptionJob Summary
The Senior Program Manager is a role on Liberty Mutual’s Large Partnership Marketing team, reporting to the Director II of Partnership Marketing. Large Partnership Marketing provides support to Liberty Mutual’s Strategic Partnership Group (SPG), whose efforts strive to evolve and expand our external partnerships with national and global organizations in the Automotive and Transportation segments along with various consumer segments. The team is responsible for providing end-to-end marketing support to drive profitable growth and increase Liberty Mutual’s customer base through partnerships. The team works closely with Strategic Partnerships and external stakeholders to define strategies and go-to-market plans, and with Marketing Insights to ensure that those plans are informed by customer insights.
As a Senior Program Manager, you will plan, develop, and successfully execute strategic planning and integrated marketing campaigns aligned to support Liberty Mutual’s partnerships segments. You will be responsible for end-to-end marketing strategy and go-to-market commercialization support for these products; partnering closely with SPG, Marketing Analytics and external stakeholders throughout the planning, launch and optimization process; deliver on consideration and sales objectives for these initiatives.
It is an exciting time for Partnership Marketing! We are rethinking the way we deliver our expertise and solutions to our partners by building effective marketing programs that deliver against key business priorities. If you are an innovative, creative, solution-oriented thinker who excels in working through the gray, and uses insights and analytics to stay grounded, please join us!
Responsibilities:
Serve as end-to-end marketing lead for marketing strategy, media planning and buying, creative development, an launch/execution of campaignsPartner with SPG and external partner contacts across the campaign life cycle from creative briefing to post-campaignManage day-to-day media execution of go-to-market tactics such as Email, Direct Mail, Digital assets, and Sales Collateral with internal and external creative agenciesSteward the creative development for go-to-market tactics including: working with our Insights team to research target consumer and unmet needs; writing creative briefs; and either working with internal agency stakeholders or external creative agencies from strategy through to executionManage marketing campaigns by partnering with our Marketing Analytics team to determine campaign success; leverage data to inform go-forward marketing decisions and communicate results and plans to external partnersPartner with internal and external creative agencies, as well as Marketing Analytics to set long-term strategic visions for Automotive and Transportation segmentsPresent information, learnings, and strategic recommendations to senior leadership and external partners - clearly and confidentlyAssist SPG with their global scalability initiatives Ideate and build a strategic business case utilizing data on developing innovative new to Liberty Mutual marketing tactics and campaigns to sell in internally and externally
Key Challenges and Skills Needed:
The Large Partnership Marketing team partners with colleagues across departments and projects. You should be able to work with a wide range of cross-functional stakeholders at all levels and possess a track record of success in influencing decisions across numerous projects. The priorities of SPG are evolving daily, and the future vision beyond direct and email marketing is ambiguous. You should be able to deal with ambiguity and work with partners to help bring definition and structure to move projects forward. As the lead for Large Partnership Marketing strategy, you should be able to represent all aspects of the projects to senior leadership and be comfortable presenting plans and results in all forums. The Partnership Marketing team is constantly looking for ways to improve and change to meet the needs of the organization and our partners. You should have a passion for continuous learning and an appetite for exploring and defining new ways of operating for marketing.
Qualifications Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience requiredMinimum 8 years of relevant and progressively more responsible experience within a marketing-driven organizationUnderstanding of customer segmentation and management techniques, as well as the business and products supported and the regulations impacting themRequires advanced working knowledge of all marketing areas and the ability to integrate themStrong analytical, collaboration, organization, and presentation skillsAbility to work in a fast-paced environment and work on multiple priorities requiredStrong detail orientationStrong knowledge of relevant technologiesStrong project management experienceExcellent written and oral communication skills are requiredPrior advertising agency experience preferredProactively seeks to apply new tactics and job skills to enhance current role, educate colleagues, and improve broader team`s performanceDemonstrates understanding of internal organization and marketing impact on broader organizationLeverages multiple sources of data in development and day to day work, triangulates data sources, effectively anticipates others questions and concerns on a given topic About Us**This position may have in-office requirements depending on candidate location.**
At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.
Liberty Mutual has proudly been recognized as a "Great Place to Work" by Great Place to Work® US for the past several years. We were also selected as one of the "100 Best Places to Work in IT" on IDG's Insider Pro and Computerworld's 2020 list. For many years running, we have been named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduates as well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: https://jobs.libertymutualgroup.com/diversity-inclusion
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.
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