**Overview:** M&T Bank is seeking a dynamic and experienced Senior Marketing Manager to lead performance marketing programs focused on M&T Bank's new customer acquisition efforts for retail and small business banking. This role is pivotal in driving growth through new customer relationships and requires a deep understanding of the key drivers behind customer decisions. The ideal candidate will have a strong background in omni-channel marketing, marketing analytics, and Agile product management and delivery, with a keen ability to direct cross-functional teams and derive actionable insights from data. **Key Responsibilities:** + **Product Vision and Strategy:** Define and communicate the product vision and strategy for new customer acquisition, ensuring alignment with M&T Bank's overall goals and objectives. + **Market Analysis:** Conduct market research to understand customer needs and decision journeys, competitive landscape, and industry trends, identifying opportunities for growth and differentiation. + **Stakeholder Collaboration:** Work with cross-functional teams, including Marketing Analytics, Business Line Marketing, Risk and Compliance, and Digital, to develop and execute strategies that attract new customers. + **Product Roadmap:** Develop and maintain product roadmaps, prioritizing features and functionalities based on business value and customer impact. + **Backlog Management:** Manage the product backlog, ensuring it is well-organized and aligned with the product strategy. + **Sprint Planning and Review:** Facilitate sprint planning, review, and retrospective meetings to ensure continuous improvement. + **Performance Monitoring:** Monitor product performance using business intelligence tools and customer feedback, implementing changes to enhance the customer acquisition process. + **Risk Management:** Identify potential risks and develop strategies to mitigate them. + **Customer Experience:** Advocate for the customer experience, ensuring all product features enhance the overall customer journey and satisfaction. + **Innovation and Technology Adoption:** Champion the adoption of new technologies or processes to improve efficiency and product outcomes. + **Research and Competitor Analysis:** Conduct thorough research to understand competitors and differentiate M&T Bank's offerings. + **Data Insights:** Derive insights from data to inform product decisions and strategies. + **Marketing Ecosystem:** Understand traditional and digital marketing concepts, including Direct Mail, Paid Search, Paid Social, Display, SEO, and brand marketing, to build effective awareness and engagement. + **MarTech Experience:** Utilize modern marketing technologies to drive customer acquisition. + **Analytics and Experiment Design:** Understand basic experiment design and apply A/B testing methodologies to optimize marketing strategies. + **Budget Management:** Oversee a $10MM+ annual marketing budget for consumer checking and business banking programs. **Required Qualifications:** + 9 years of Marketing experience or relevant experience + (Or in lieu of a degree, a combination of 13 years of higher education and relevant experience) + 3 years of team leadership experience + Experience in leading thru complex problems + Retail and Business Banking Expertise: Have a solid understanding of retail and business banking offerings, including regulatory constraints and opportunities. + Has demonstrated strong working relationships with internal and external partners at all levels of the organization + Proven decision-making ability to inform, educate and influence management and team members. + Proven experience in product management, marketing, or a related field. + Strong analytical skills and ability to derive insights from data. + Excellent communication and relationship-building skills. + Experience working with cross-functional teams and influencing stakeholders. + Knowledge of digital marketing, SEO, and brand marketing. + Familiarity with modern marketing technologies and analytics. + Ability to manage a significant marketing budget effectively. + Understanding of Design Thinking principles + Knowledge of product design and development best practices + Knowledge of Agile and Lean principles and practices + Experience working in partnership with user experience teams on product design + Experience developing/managing digital capabilities M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $130,840.95 - $218,068.25 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation. **Location** Baltimore, Maryland, United States of America M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.