Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking Wealth, HSBC Life, Retail Banking Strategy and COO Digital Transformation.

We are currently seeking a high calibre professional to join our team as a Senior Marketing Manager, Wealth.

Principal Responsibilities

The primary accountability of this role is to develop and implement marketing plans and programmes to support the Asia Wealth ambition of HSBC – this includes go-to-market strategies focused on promoting cross-continuum wealth proposition of HSBC - wealth marketing of products and solutions, thought leadership, and eventsFormulate marketing strategies and implementing marketing initiatives to reinforce the HSBC with 2 key focuses (1) Drive awareness, acquisition and usage of HSBC Premier, Premier Elite and GPB cross continuum (2) Drive deeper understanding, and eventual take up of HSBC wealth products and solutions to drive higher wealth penetration Promote HSBC wealth management solutions through paid, owned and earned media and establish partnerships where relevant to maximize valueApplying internal and external insights and data points to develop and execute Customer Marketing strategies to achieve the business and brand objectives mentioned aboveResponsible for marketing creative development and governance, including stakeholder, agency / supplier, and budget management of his/ her designated campaigns and areasManage a disciplined approach to measuring performance linking business and customer results to all initiatives, perform analysis on campaigns to understand what is driving resultsCoordinate with the rest of the team in assigned focus areas relating to team governance and submissionsEnsure marketing communications uphold the highest standards within the bankSupport innovation projects and embrace agile ways of workingThe role holder will deliver this through unlocking market opportunities through insights, marketing science, data and analytics, creativity and innovationThe role holder must support achievement of the HSBC vision, values, goals and culture in personal behaviour, actions and decision-making

Accountabilities for Business, Customers and Stakeholders

Lead and identify market opportunities to support delivery of the HSBC Asia wealth strategyDevelop and articulate a deep understanding of customer needs through external research and internal data for Wealth propositionsIdentify and work with key stakeholders to gain buy-in and ensure that marketing programmes and campaigns are effectively delivered and measured by all areas of the businessIdentify and ensure implementation of the assigned marketing strategies and plansManage agency partners across social, digital, creative and mediaBe a customer champion and adopt agile ways of working

Leadership Teamwork

Own relationships on behalf of Marketing Function with all proposition and product stakeholdersLead on strategic areas assigned within the Marketing team, ensuring that the appropriate level of Marketing support is provided to these solution setsLead and leverage appropriate resources to deliver Marketing plans and activitiesChampion commerciality across marketing and business, including access to learning opportunities around key strategic initiativesCollaborate with the Hub specialist teams, Performance/Planning, Insight, Brand, Digital Acquisition and Events, to build strategic, client-centric solutions across the businessEncourage and enable constructive cross country and cross business collaborationDemonstrate Customer Centricity by thinking and acting beyond product salesAdopt and champion the agile ways of working in marketing and participate in business value streams, cross functional teamsDemonstrate and champion a speak-up culture by challenging actions and behaviours that are not consistent with HSBC's policies and, or the best interests of the business and its customers

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking Wealth, HSBC Life, Retail Banking Strategy and COO Digital Transformation.

We are currently seeking a high calibre professional to join our team as a Senior Marketing Manager, Wealth.

Principal Responsibilities

The primary accountability of this role is to develop and implement marketing plans and programmes to support the Asia Wealth ambition of HSBC – this includes go-to-market strategies focused on promoting cross-continuum wealth proposition of HSBC - wealth marketing of products and solutions, thought leadership, and eventsFormulate marketing strategies and implementing marketing initiatives to reinforce the HSBC with 2 key focuses (1) Drive awareness, acquisition and usage of HSBC Premier, Premier Elite and GPB cross continuum (2) Drive deeper understanding, and eventual take up of HSBC wealth products and solutions to drive higher wealth penetration Promote HSBC wealth management solutions through paid, owned and earned media and establish partnerships where relevant to maximize valueApplying internal and external insights and data points to develop and execute Customer Marketing strategies to achieve the business and brand objectives mentioned aboveResponsible for marketing creative development and governance, including stakeholder, agency / supplier, and budget management of his/ her designated campaigns and areasManage a disciplined approach to measuring performance linking business and customer results to all initiatives, perform analysis on campaigns to understand what is driving resultsCoordinate with the rest of the team in assigned focus areas relating to team governance and submissionsEnsure marketing communications uphold the highest standards within the bankSupport innovation projects and embrace agile ways of workingThe role holder will deliver this through unlocking market opportunities through insights, marketing science, data and analytics, creativity and innovationThe role holder must support achievement of the HSBC vision, values, goals and culture in personal behaviour, actions and decision-making

Accountabilities for Business, Customers and Stakeholders

Lead and identify market opportunities to support delivery of the HSBC Asia wealth strategyDevelop and articulate a deep understanding of customer needs through external research and internal data for Wealth propositionsIdentify and work with key stakeholders to gain buy-in and ensure that marketing programmes and campaigns are effectively delivered and measured by all areas of the businessIdentify and ensure implementation of the assigned marketing strategies and plansManage agency partners across social, digital, creative and mediaBe a customer champion and adopt agile ways of working

Leadership Teamwork

Own relationships on behalf of Marketing Function with all proposition and product stakeholdersLead on strategic areas assigned within the Marketing team, ensuring that the appropriate level of Marketing support is provided to these solution setsLead and leverage appropriate resources to deliver Marketing plans and activitiesChampion commerciality across marketing and business, including access to learning opportunities around key strategic initiativesCollaborate with the Hub specialist teams, Performance/Planning, Insight, Brand, Digital Acquisition and Events, to build strategic, client-centric solutions across the businessEncourage and enable constructive cross country and cross business collaborationDemonstrate Customer Centricity by thinking and acting beyond product salesAdopt and champion the agile ways of working in marketing and participate in business value streams, cross functional teamsDemonstrate and champion a speak-up culture by challenging actions and behaviours that are not consistent with HSBC's policies and, or the best interests of the business and its customersCommitment to putting the customer at the heart of all strategic thinking and implementation of activitiesExtensive consumer marketing experience at management role, ideally with Brand market experienceStrong business acumen and willingness to learn banking industry’s knowledge Strong strategic and analytical capability, with hypothetical thinking and making sound judgmentExperienced team leader while being a strong team player, able to work in diverse culture across countries and across departments with strong stakeholders management skills and excellent relationship building skillsExperienced in project management driving for greater value through smart application of resourceProven ability to be a self starter with energy and drive in a challenging and dynamic environmentAbility to think innovatively, shaping and communicating new conceptsExcellent language skills – English, Chinese, Cantonese/Putonghua – both spoken and written

You’ll achieve more when you join HSBC.
www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

Commitment to putting the customer at the heart of all strategic thinking and implementation of activitiesExtensive consumer marketing experience at management role, ideally with Brand market experienceStrong business acumen and willingness to learn banking industry’s knowledge Strong strategic and analytical capability, with hypothetical thinking and making sound judgmentExperienced team leader while being a strong team player, able to work in diverse culture across countries and across departments with strong stakeholders management skills and excellent relationship building skillsExperienced in project management driving for greater value through smart application of resourceProven ability to be a self starter with energy and drive in a challenging and dynamic environmentAbility to think innovatively, shaping and communicating new conceptsExcellent language skills – English, Chinese, Cantonese/Putonghua – both spoken and written

You’ll achieve more when you join HSBC.
www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.