Is this role right for you?

As a Senior Marketing Manager at 7gen, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This leadership position requires a seasoned marketing professional with a proven track record of success in creating and implementing comprehensive marketing strategies. The Senior Marketing Manager will oversee a team of marketing professionals and collaborate closely with cross-functional teams to achieve organizational goals.

What are your responsibilities?

Strategic Planning:

Develop and execute comprehensive marketing strategies aligned with overall business objectives. Conduct market research to identify trends, competitor activities, and opportunities for innovation.

Team Leadership:

Lead and mentor a team of marketing professionals, providing guidance, support, and fostering a collaborative and high-performance culture. Delegate tasks and responsibilities effectively to ensure the successful execution of marketing campaign

Campaign Management:

Oversee the planning, development, and execution of integrated marketing campaigns across various channels, including digital, social media, email, and traditional marketing. Collaborate with creative teams to ensure marketing collateral and content align with brand messaging and guidelines.

Brand Management:

Uphold and strengthen the company's brand identity across all marketing efforts. Ensure consistency in messaging and visual elements in all marketing materials.

Cross-Functional Collaboration:

Work closely with sales, product development, and other departments to align marketing strategies with overall business goals. Collaborate with external agencies and partners to enhance marketing effectiveness.

Data Analysis and Reporting:

Utilize analytics tools to measure the effectiveness of marketing campaigns and initiatives. Generate regular reports to assess key performance indicators (KPIs) and adjust strategies accordingly.

Budget Management:

Develop and manage the marketing budget, ensuring cost-effective allocation of resources. Monitor expenses and provide regular financial reports to senior leadership.

Digital Marketing:

Drive digital marketing initiatives, including SEO, SEM, social media advertising, and email marketing. Stay abreast of digital marketing trends and recommend innovative strategies to stay competitive.

Market Expansion:

Identify and evaluate opportunities for market expansion and new customer acquisition. Develop and execute market entry strategies for new products or services.