Location: Frisco, Colorado

Copper Mountain Resort is a vacation destination located 75 miles west of Denver, Colorado in the heart of the Rocky Mountains. Three vibrant, pedestrian-friendly village areas host lodging, retail outlets, restaurants, bars, and family activities. During the winter months, Copper's world-class terrain offers skiing and riding for all ages and abilities. Each summer, the mountain transforms into a playground for hikers, mountain bikers, and anyone seeking a genuine Colorado experience. Copper Mountain Resort is also home to Woodward Copper action-sports camps, programs, and training facility.

Job Title: Senior Marketing Manager

Job Status: Year Round Full Time

Compensation and Benefits:

Compensation: Proposed hiring rate of $3,154 to $3,408+ biweekly amount, actual pay will be adjusted based on experience. May be eligible for a discretionary bonus annually 

Benefits: This position is eligible to enroll in company subsidized medical, dental, vision, flexible spending, HSA, life/disability options; season pass for employees/dependents and privileges at several other resorts.  Several discount programs (i.e. food & beverage, retail/rental, tickets, etc.) also available.   

Job Summary:

The Senior Marketing Manager will be responsible for the planning and execution of Copper Mountain marketing initiatives, working closely with and under the direction of the Director of Marketing in terms of overall strategy and direction.  Plans will be executed on time and within budget, with the input and assistance from appropriate members of the marketing and resort team.  The Senior Marketing Manager will be responsible for executing marketing projects to support Copper Mountain’s financial, room night and skier visit goals as well as to assist resort business units in maximizing revenue and/or profit from each guest visit.  Also ensures the Copper Mountain brand standards and associated sub-brands are consistently executed and accurately communicated in both design and messaging to internal and external partners.  This position is responsible for management and oversight of CopperColorado.com, WoodwardCopper.com, paid, and owned media plan execution, including planning and execution of in-state media buys, In-Resort Marketing efforts and maintaining the Marketing team’s overall budget. In addition, responsible for all CRM and guest database management including email newsletters and targeted communications.  The Senior Marketing Manager is responsible for management of various marketing roles and direct reports within the Marketing team.  This position reports directly to the Director of Marketing. 

Essential Duties and Responsibilities:

The Senior Marketing Manager exhibits the following skills and implements the following programs to be successful in this position.  

Maintain full knowledge of Copper and Woodward Copper Products and involvement in further development of new products and programs

Provide leadership, strategic and tactical direction for CopperColorado.com

Provide leadership, communication, strategic and tactical direction for all Woodward Copper and Copper emails including sub-brands.

Responsible for all contractual agreements with in-county media outlets ensuring the best rates are secured for Copper and Woodward. Ensures buys are fulfilled on time and to a high-standard.

Work with, maintain and build relationships with third party vendors, including CRM, website hosting, and paid media

Work with Director on placement of paid media buy with third party – strategic and tactical plans aligned to reach overall business goals and direction.

Leads strategy development of in-resort marketing program including in-resort emails, weekly newsletter and signage throughout the resort.

Oversees successful implementation of Copper and Woodward branding across all marketing executions

Leads Woodward Copper team to develop marketing, media buy plan, emails, maintain budgets, helps maintain WoodwardCopper.com, guidance on any promotions and ensure brand is to company standards.

Work closely with Communications Manager to ensure alignment across all communications

Work with Powdr Enterprise Team – Partners/Sponsors - to ensure partner contractual marketing obligations are met and exceed expectations – emails, digital signage, website presence, promotional presence, collateral and in-resort signage.

Works in close partnership with Events Team

Create and execute go-to-market plan across all paid and owned media channels ensuring holistic and consistent messaging strategy to drive strong business results, including, but not limited to social media, website, and CRM.

Measure, analyze, and optimize campaign effectiveness.

Oversee the development and implementation of email strategy to optimize current and prospect customer communications, driving response and conversion, including bi-weekly resort emails and email support of other resort businesses.

Oversee the creation and execution of Social Media strategy.

Work with Central Reservations to communicate and track campaigns.  

Brand – responsibilities include ensuring brand and design guidelines are adhered to in all projects.

Budget –forecast, process invoices and work within the parameters set in the overall budget.

Act as liaison with Town of Frisco to collaborate on, maintain and build relationship for both town and resorts benefit.

Management of Email Marketing Supervisor, Social Media Coordinator, and Content Coordinators

Key success factors:

Ticket expertise – develop in-depth ticket, season pass, four pack knowledge to drive business needs

Lodging expertise – develop in-depth lodging knowledge to drive business needs

Campaign result tracking – ability to develop and monitor ROI on multiple campaigns across various marketing platforms and implement change in an efficient and effective manner

Competitive analysis - up-to-date knowledge of competitive initiatives within the ski industry and the travel and leisure industry, ensures external factors are considered and translated to meet Powdr objectives

Financial management – constantly monitor and reforecast to budget

Human resources management – develop, monitor, motivate, evaluate, discipline and reward direct reports

Relationship management – develop and maintain productive business relationships with marketing, sales, guest services, call centers, rev max team, agencies, vendors, the Enterprise team, and other resort businesses

Guest satisfaction – takes guest feedback and resort operations processes into consideration when creating all programs

Community – represents Copper on appropriate community boards, understand community initiatives and viewpoints and incorporates into the marketing plan where appropriate, present a favorable public image when representing Copper

Other Duties as Assigned:

This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of POWDR-Copper, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others.

Functions as an ambassador of Copper Mountain, modeling and sharing the “Copper Culture” with our guests and employees.Upholds the most professional image.Continually strives to exceed our guest’s expectations and create memories for our guests and staff.

All Leadership team members are expected to participate in the company’s Front Line Assist program to assist in operations as needed, as well as to participate in Leadership events such as meetings, required trainings, and participating in employee dinners/events

Supervisory Responsibilities:

The Senior Marketing Manager is responsible for management of various marketing roles and direct reports within the Marketing team.

Personal Attributes:

Possesses a high level of business maturity and acumen

Strong leadership and communication skills

Can handle and manage confidential information

A strong creative background and drive.

Passionate about creating industry-leading work.

Ability to work on multiple projects with little or no oversight and produce quality work under tight deadlines.

Ability to establish excellent, working relationships internally and externally.

Self-motivated with a drive to solve problems independently.

Possess expert skiing or riding ability, allowing them to create content that highlights all aspects of the mountain.

Commitment to guest and employee satisfaction.

Strong attention to detail, organizational, and time management skills.

Can handle fast paced, high-pressure environment

Is solutions oriented and brings a positive and collaborative attitude to their work and team interactions

Comfortable working with people from different departments across the resort and ability to work well with others and form strong relationships

Can handle fast paced, high-pressure environment

Flexible with hours and days of the week – must be willing to accommodate a fluctuating schedule outside of “standard” business hours

Passionate about the ski and outdoor industry.

Basic Requirements:

Minimum of 5 years’ experience in resort marketing

Bachelor’s degree in Marketing and/or Communications

Adobe Creative Suite proficiency

Experience in digital platforms including CRM/email programs and website management

Must have strong organizational and communication skills; ability to negotiate and persuade

Advanced skiing/riding experience

Strong decision making skills; ability to prioritize and handle multiple projects/tasks simultaneously

Strong leadership skills, ability to develop and train subordinates, delegate responsibility, and take appropriate action

Excellent people and communication skills, including the ability to respond quickly in crisis situations

Excellent written and verbal communication skills.

Must be able to maintain a flexible schedule to include weekends, holidays and long hours.

Must be able to lift and carry up to 50 pounds.

Must be at least 18 years old

Due to the sensitive nature of this position, a criminal background check will be conducted after position is accepted. This background check will be done in accordance with standards enacted under the Fair Credit Reporting Act.

Preferred Experience and Special Skills:

3+ years working at a ski resort

Basic graphic design skills and familiarity with Adobe Illustrator, InDesign, Photoshop and/or other graphic design software

Photo/video content capture and editing a plus

POWDR-Copper Mountain, LLC is an equal opportunity employer and that race/color/religion/sex/sexual orientation/gender identity/national origin/disability/protected veterans or any other applicable status protected by state or local law, are not taken into account in any employment decision. We offer competitive benefits, employee housing, and a unique work atmosphere. All of our job opportunities are located at Copper Mountain Resort in Summit County, Colorado. 90 miles west of Denver, we are situated in the heart of Colorado's playground. All candidates must fill out an application to be considered for employment. This will be posted for a minimum of 3 days or until the position is filled.

Can you see yourself here- Apply now!