Singapore
15 days ago
Senior Marketing Manager (APAC PD)

Vantive: A New Company Built on Our Legacy

Since last year, Baxter has been on a journey to separate our Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.

At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us are driven to help improve patients’ lives worldwide. Join us as we revolutionize kidney care and other vital organ support.

*Completion of the proposed sale of Vantive to funds managed by the Carlyle Group is subject to receipt of customary regulatory approvals and satisfaction of other closing conditions.

Position: Senior Marketing Manager (APAC Peritoneal Dialysis)

Type: Permanent

Work Location: Open to Discuss, either Singapore or Any Baxter Office in SEA

Reporting Manager: General Manager ANZ and Marketing Director, APAC


Job Scope: This role will have PD marketing responsibilities across APAC and be the bridge and multiplier between APAC and Global.

PD marketing scope includes i) alignment of PD strategic initiatives across APAC to drive the achievement of commercial objectives alongside Global priorities, ii) ensuring excellence in execution of regional commercial strategy, and iii) supporting new product/service launch and expansion of existing product adoption through cross-functional collaboration with Medical Affairs, Communications, Market Access and country commercial teams.

Job Descriptions:

Work with global/country marketing teams to understand barriers to adoption, key stakeholders’ pain points and brand perception and ensure APAC voice of customer is considered in Global marketing communications

Develop overall APAC marketing strategy that aligns country plans and business needs with Global strategic priorities to drive profitable growth

Collaborate with country and functional partners to ensure consistent planning process regionally for GTM strategies regarding product/service launch and growth initiatives (positioning, messaging, commercial execution etc.)

Conduct post-launch/initiative analysis with countries to track execution effectiveness and adjust as necessary to achieve expected goals

Optimize product portfolio offering to enhance profitability & sustainability

Manage product lifecycle and on-market product management

Business reviews, financial forecasting and product allocation. Assist monthly reporting

Identify gaps in marketing toolkits and drive development/customization where necessary

Identify, establish and promote best practices across the region to enhance marketing competencies within APAC

Qualifications:

Bachelor or higher degree in Business, Marketing, or related field; background or experiences in Medical or Clinical preferred.

Minimum 5 years marketing experiences with multi-international companies; medical product sales or clinical marketing experiences preferred.

Willingness to travel

Expert marketing competency as Deep customer and patient insight. Good understanding of omnichannel marketing. Launch excellence

Lifecycle management.

Data analytics and transform into decision & action.

Situational adaptability in a matrixed organization & multi-cultural team.

Action Oriented, Drives results.

Collaborates: Enterprising collaborator.

Manage complexity and ambiguity.

Simplification & Courage: Ability to challenge in country team assumptions and drive for accelerated growth.

Excellent communication skills & stakeholder management.

Product development and management expertise with success in software enabled MedDevices.

Agile methodology experience.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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