Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements
Developing B2B marketing strategies, tactics and plans to elevate Lenovo commercial branding and enhance thought leadership image in the B2B market.
• Aligned with GTAP team on driving ABM, leveraging marketing automation tools to nurture leads and joint customer events to strengthen Lenovo’s presence in key industry events.
• Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders.
• Attend and participate in all MBR and provide marketing input and advice
• Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.
• Elaborate joint marketing approach with Alliance Partners (e.g. Microsoft, Intel) at ANZ level.
• Plan and execute key events for customers in Enterprise and Education sector customers.
• Drive demand for Services & Solutions across Enterprise and Education segments.
• Lead all strategic projects roll out in ANZ including Think WW campaign.
Align with other functions (Procurement, Sales, etc.) to make marketing initiatives work and effective
• Manage the ANZ commercial marketing team to drive alignment with the ANZ CGMs and GTAP Commercial marketing.