Who We Are

The Neurological Rare Disease (NRD) Marketing Team has product accountability for several on market and pipeline assets spanning multiple conditions. This therapeutic area remains a growth driver for the organization and continues to transform the care of individuals with Spinal Muscular Atrophy (SMA) and Neuromyelitis optica spectrum disorder (NMOSD) respectively.

As a team, we are focused on optimizing an integrated patient experience, addressing customer needs, and maximizing business opportunities. We have paved the way for many firsts in the organization when it comes to raising the bar with patients and advancing care for rare disease communities. We have deep knowledge of our patient community, providers, expertise on organized customers (payers, health systems, population health executives and other formulary influencers).

The Role

 This Senior Marketing Manager position is integral to successfully delivering the NRD Marketing Vision. This position will focus on the development and implementation of strategic and tactical plans with consideration for patients and HCPs with a lens towards driving growth and delivering seamless experiences for the SMA Community. 

We are looking for a Senior Marketing Manager to embrace the opportunities that come with change, establish strong partnerships with the field and functional teams, and drive focus around our strategies to make meaningful progress for the SMA Community each day. The Senior Marketing Manager will report into the Marketing Team Director and will lead and participate in strategic priorities critical to the success of our products. Given an exciting year for NRD in 2025, this individual will focus on leading high impact HCP and Patient marketing efforts. 

Key Job Responsibilities 

Leads creation of product value proposition, customer positioning, branding, core messaging, and customer materials for products or indications 

Leverages appropriate insights including market research, customer insights,  customer journeys, personas, and other data needed to drive the product's value proposition and to inform the optimal integrated customer experience

Autonomously optimizes marketing campaign and supports the omnichannel execution of the product value proposition and the end-to end customer experience

Accountable for high quality, compliant omnichannel execution across all marketing platforms and customer types  

Leads a wide range of tactical activities to support a seamless, well integrated brand message and overall position across multiple marketing platforms. These activities may span customer types (e.g. HCPs, patients) and will require working knowledge across different types of marketing (e.g. key customer, multi-channel including digital, access, direct to patient) 

Identifies key internal network partners and external resources and aligns them to the marketing strategy, prioritized customer A→B behavior shifts, and critical KPIs

Regularly works with and manages internal and external resources (e.g. contracting with agencies and vendors) to support product marketing strategies and activities

Partners with, advises, and coaches field teams on effective utilization of marketing strategies and tactics with patients/customers

Measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes 

Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics 

Contribute to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes

Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities 

Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects 

Demonstrates Proficiency within the following Key Competencies 

Senior Marketing Managers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)

Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.

Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.

Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.

Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.

Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.

Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.

Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.

Minimum Candidate Qualifications & Experience

Bachelor's degree 

5 years minimum work experience, with 3 years working in a marketing role  or, an Advanced Degree with 3 years of working experience with 2 years in a marketing role may be considered.

Understanding of partners, their roles and leveraging their expertise to partner effectively.

The ability to articulate the business need or strategy behind campaigns or pieces of content to effectively engage and mobilize key internal stakeholders. 

Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development all the way through execution. 

Experience leading/managing Agency partners including developing agency briefs.

The ability to navigate the PRC process; take various types of content through PRC effectively and compliantly from start to finish; Effectively utilizing historical information to inform the process.

Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.

Effectively managed AOR SOWs + POs, participated in MMix analysis and investment decision-making processes.

Campaign & Tactical Planning and ICT development.

Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions

Develop and lead content for internal & external events of various sizes

Pulled  through content effectively with field colleagues.

Additional Desired Candidate Qualifications & Experience

MBA or other related graduate level degree preferred 

Marketing experience in relevant industries

Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement

Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes

Proven Digital expertise 

Prior patient experience desired

Location

This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week in the office.

Relocation assistance is not available for this role.

Roche Operating Principles

Put Patients First: I always act as if patients I know are in the room and do what’s best for them

Follow the science: I seek answers through experiments, data and debate, and act on facts

Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part

Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others

Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures

Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less

Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty

Think long term: I choose actions today that benefit future generations

The expected salary range for this position based on the primary location in California is $157,600 - $292,600.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for the benefits detailed at the link provided below.

Benefits

Genentech is an equal opportunity employer, and we embrace the increasingly diverse world around us. Genentech prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status.