Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, Yoast, HostGator, Domain.com, Network Solutions, MarkMonitor, and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

In August 2021, Yoast joined the company Newfold Digital. Joining forces with this leading web-presence solutions provider will help us reach even more people to help them improve their SEO. It enables us to expand on our work across many platforms and bring more of our SEO ideas into practice. A big change, but a lot will also remain the same: our team, our brand, our headquarters in Wijchen, and Yoast SEO. And, of course, our mission: SEO for everyone.

Yoast is a leading company in SEO software. We practice what we preach and have a heavy focus on SEO within our company. Within Yoast, you’ll be the lead of our SEO content team, which is focused on creating and implementing SEO strategies and delivering results. You are familiar with and use wide range of SEO tools including Screaming Frog, SERanking, Semrush as well as monitor and build domain authority link-building strategies, website optimization, content marketing & CRO.

The Senior Marketing Manager - SEO / Content will lead Yoast’s content and SEO strategy, creating high-impact thought leadership content that drives engagement, organic traffic, and conversion across all channels

What you’ll do & how you’ll make your mark. 

The Senior Marketing Manager - SEO/Content owns Yoast’s content strategy and production, driving best-in-class content across the website, campaigns, and always-on channels. You will lead a team of content strategists, writers, and SEO specialists, delivering thought leadership and educational content that positions Yoast as an authority in SEO. This role includes oversight of website performance, collaboration with Yoast Academy, and growth initiatives focused on conversion rate optimization and user engagement.

We’re looking for a Senior Marketing Manager with a deep understanding of content strategy, SEO, and digital growth. You should be skilled in creating engaging, multi-format content that resonates with diverse audiences and supports SEO goals. You’re highly collaborative and capable of working with both technical and creative teams. Data-driven and strategic, you know how to optimize content for performance while maintaining Yoast’s high standards of quality and thought leadership. You’ll lead a team of 6.

Who you are & what you’ll need to succeed. 

Content strategy and production

Develop and execute a content strategy that reinforces Yoast’s brand, supports product launches, and drives channel engagement.Create thought leadership content in multiple formats for distribution across priority channels, establishing Yoast as a leader in SEO.Evaluate content impact and effectiveness and adjust strategies based on insights. SEO and website management

SEO and website management

Oversee website and SEO strategies in collaboration with Principal SEOs to maintain a high-performing online presence.Work with product owners and growth teams to align the website strategy with business objectives and page priorities.

Yoast Academy

Partner with product owners to develop training courses for Yoast Academy, enhancing the educational offerings.Assess the effectiveness of learning materials and provide input to shape the Academy’s product strategy.

Growth and Conversion Rate Optimization

Collaborate with partner agencies to execute a CRO and growth plan, including testing, user research, and website enhancements.Ensure a strong ROI from CRO initiatives and agency partnerships through data-driven strategies and continuous improvement.

Why you’ll love us.

• Work-life balance

We believe that it’s useful to have flexible working hours and we offer (paid) parental care and extra-long partner leave.

• 10% for education

You’ll be able to spend 10% of your salary on education.

• Exercise and stay fit!

We have our own gym and a personal trainer!

• Extras

We have a bonus scheme and a great pension plan, which is fully paid by Yoast.

• Vacation days

25 vacation days (based on 40 hours) and five volunteer days, which you can spend helping out at the local soccer club or to supervise a school trip, for example.

• Company culture

We have a really fun company culture with lots of team building activities. We’ll host a dinner and drinks event every quarter and do lots of fun stuff in between!

#LI-SM1 #LI-Remote

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.