Job Description

Job Description

Marketing role within SEATW, passionate about Laboratory Product:

Set and enable a strategic, multi-channel coordinated marketing for our key verticals in Southeast Asia & Taiwan, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical program - that align with and deliver core business goals

Ownership of growth focused mar campaigns, with a key focus to ensure desired industry impact & positioning and increase new customers for designated 'Verticals'

Turn industry research and insights into powerful storytelling and marketing content that spans narratives, campaigns, case studies and sales toolkits

Partner with Product Management Team in strategic product positioning in key Verticals  to drive sustainable growth

Create and implement marketing contents (for both digital and non-digital) including collaterals and creatives for key Verticals, appropriately positioning products within the workflows, while conveying strong value propositions and clear product differentiation

Partner with cross-functional teams as an individual contributor to formulate tactical marketing plans that drive growth in key channels (distributors) and evaluate the effectiveness of channel programs 

Translate the global marketing strategies and plans into local context, in collaboration with Global Market Development Managers & APJ Marketing Team 

Develop sales activation trainings and customer education materials in collaboration with product management, regional marketing, and commercial teams

Responsible for marketing budget planning and optimize the promotional mix on campaigns to achieve a high return on investment

Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.

Maintain relevant knowledge of competitive activities and develop effective countermeasures

Collaborate with Digital & Marketing Operation to ensure timely execution and reporting of initiatives for the overall Vertical Marketing programs

Use existing capabilities and resources to ensure that Ecommerce goals and requirements are being assembled, prioritized and delivered

Conduct Voice-of-Customer and Voice-of-Sales to assess the impact of product positioning, brand equity, customer satisfaction and marketing effectiveness 

Background:

Formal education in sales, marketing or business management. Relevant industry experience will be highly advantageous

Understand Workflows within the Life Science field to be able to drive targeted marketing for Laboratory Plastics Essential (LPE)

High level of familiarity and competence in computer use; specifically, the Microsoft Office suite of applications - Excel, Word, Power point and Outlook

Proficiency with CRM, marketing tools and related systems

Successful track record of achieving results through collaboration with others

Proficient in understanding, analyzing and summarizing comprehensive and complex technical, market and research information/data

Excellent analytical, communications—both oral and written, and project management skills

Attributes:

Highly motivated and resourceful individual who is driven by results

Ability to work in a fast-paced environment with constantly evolving dynamics

Effective team player who needs to be comfortable working in a highly matrix organization

An ability to think strategically and drive marketing programs from concept to execution

Independent and organized to work efficiently in a lean environment