Are you passionate about creating exceptional customer experiences and shaping a strong, consistent brand? We’re looking for a Senior Marketing Specialist to champion our Customer Experience (CX) strategy, lead key brand initiatives, and manage a small team of marketing professionals. In this role, you’ll collaborate across multiple divisions to ensure CX and brand goals are aligned while fostering a positive, results-driven team environment. You’ll also provide ongoing education and recommendations on loyalty best practices and retail experience standards, helping to deliver outstanding customer experiences across the Butler territory. If you’re a strategic thinker with a knack for customer engagement and brand development, we’d love to hear from you! Responsibilities: + Collaborate closely with all divisions to identify, recommend, implement, and execute ongoing CX initiatives to keep customer experiences at the forefront of Butler daily. + Aid in developing and executing a CX Loyalty strategy and a CX Retail Strategy through research, best practices, and store teamwork that aligns with company goals. + Collaborate with marketing team to define, design, and strategize custom branded items. + Own and maintain all brand guidelines, ensuring consistent brand messaging and visual identity across all marketing channels. + Support brand projects, such as public relations initiatives, communications campaigns, and brand awareness programs. + Conduct Retail Assessments annually to ensure 5-star standards are maintained. Provide recommendations and direction for exterior and interior best practices. + Works within and promotes vision, mission, and values of Butler Machinery. + Performs other duties as assigned. Supervisory Responsibilities: + Supervise the Graphic Designer, Marketing Events Specialist and the intern, including managing performance, setting goals and expectations, and conducting annual reviews. + Organizes, communicates, and delegates responsibilities and priorities to subordinates. + Encourages and monitors career development providing technical training, coaching and expertise as needed. + Provides regular and timely feedback that recognizes employee performance, motivates employees and promotes self-development. Qualifications: + 4-year degree in Marketing or related field preferred. + 5+ years experience in Marketing with proven experience in a customer service capacity preferred. + Preferred knowledge and learning around CX trends, customer loyalty drivers, etc. + Proven skills in written and verbal communications, planning, organizing, leadership, and interpersonal relationship building. + Solid computer skills including Microsoft Office suite, customer relationship management (CRM) systems, and tools for data analysis, marketing, and design. + Ability to travel across the territory to visit customers and branches is required. Some out-of-region travel may be required (up to 25%) + Must have a valid driver’s license and be able to meet company insurability guidelines. As a family business for three generations, we currently employ over 900 associates in 20 locations throughout North Dakota, South Dakota, Montana, and Nebraska. We are looking for self-motivated, forward-thinking individuals to join us in our continued success. If you desire to start your career with our team, here are some things we offer within our full benefits package: + 10% Annual Retirement Employer Contribution, with Additional 5% Discretionary Employer Contribution + Health Insurance – 3 plan options + Health Savings Account – Employer contribution up to $1,300/year + Dependent Care Flex Spending Account + Dental Insurance – 2 plan options + Vision Insurance + Basic Life/AD&D and Supplemental Life Insurance + Employer paid Short-Term Disability Coverage – 60% of base pay/salary + Long-Term Disability Coverage + Maternity / Paternity Benefits + Holidays + Paid Time Off (PTO) + 401(K) Plan + Employee Assistance Program (EAP) – including Health Coaching + SmartDollar – employer paid financial planning program + Legal Shield/ID Shield products + Voluntary Benefit options - Cancer Insurance/Accident/Hospitalization Butler Machinery Company Diversity & Inclusion Statement: Diversity drives innovation; inclusion drives success. We believe a multitude of approaches and ideas enable us to deliver the best results for our workforce, workplace, and customers. We are committed to fostering a culture where all employees can share their passions and ideas so we can tackle the toughest challenges in our industry and pave new paths to limitless possibility. EOE/Minorities/Females/Vet/Disability #LI-Onsite