Employer: VaynerMedia Canada Inc. 

Position: Senior Media Buyer 

Terms of Employment: Full-time / Permanent

Location: Toronto, Ontario 

Employment Address: 150 York Street, Suite 1702, Toronto, Ontario M5H 3S5

Hours of Work: 40 hours/week 

Language: English

Benefits: Eligible for discretionary bonuses and/or salary increases in accordance with company policy. Eligible for Life Insurance, AD&D, RRSP, Private Medical, Dialogue and Dental and Health coverage.

Salary: $ 71,500 CAD / year 

 

On behalf of a digital agency, the Media Buying team ensures that the execution of media plans is running smoothly, aligns with client goals and expectations, and is ultimately successful. As a Senior Media Buyer, you will be responsible for placing campaigns across various digital platforms, developing media buying strategies, and forecasting media spend to deliver against campaign goals. 

Duties: 

Identify, problem-solve and find strategic ways to transform complex data into comprehensible information to meet business objectives Formulate and apply modeling and optimizing methods to interpret data Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement Responsible for consistently working to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management Begin to develop relationships with the existing clients to be able to answer questions, provide clarity, etc.  Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights form campaign reports to optimize performance Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.  Assess requirements of a campaign and develop specifications to achieve goal (i.e allocating media spend dollars to track for campaign – ensure we’re not overspending) Frequent optimization recommendations, campaign monitoring in-platform and adjustments, to maximize KPI output  Oversee trafficking process for Media Analysts, resolving issues as they arise and ability to adjust processes in partnership with Analytics Assist in the training and development of new and existing Media Analysts on the team Establish any logistics schedules, monitor progress and contact clients with manager to resolve any problems Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded  Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement Frequent optimization recommendations, campaign monitoring in-platform and adjustments, to maximize KPI output  Assist in the training and development of new and existing Media Analysts on the team 

Requirements: 

BA/BS degree is required  Minimum 1 year experience as a Media Buyer within a digital agency and/or entrepreneurial street card  Advanced skills in Excel including pivot tables, V-Look Ups, and macros (both in G-Suite and Microsoft) Experience across buying/biddable platforms in any of the following: Social: Facebook/Instagram, twitter, Snapchat, Pinterest, LinkedIn, TikTok Amazon (AMS, Amazon DSP, AMG) Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)  Publisher/Partner Direct Connected TV/OTT (Roku, Hulu, etc.) Digital Audio (Spotify, Pandora, etc.) Paid Search (Google, Bing, Amazon) Experience working with analytics, attribution and measurement systems. Including but not limited to: Google Analytics  MOAT/IAS/Double Verify Nielsen/Millward Brown/Oracle Measurement Experience working with attribution partners MTA: VIQ, Neustera  Foot Traffic: Placed, 9th Decimal, PlaceIQ Call Attribution: Dialogtech You live for today’s digital and mobile consumer, are driven, hungry to succeed and always looking to learn more You want to have an impact and are passionate about the work you do You are always looking to adopt new techniques and technologies that are relevant for clients’ media strategies You thrive in a dynamic, fast paced, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically

This position will be required to come into the office two days a week. 

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