Employer: VaynerMedia Canada Inc. Position: Senior Media Buyer Terms of Employment: Full-time / Permanent Location: Toronto, Ontario Employment Address: 150 York Street, Suite 1702, Toronto, Ontario M5H 3S5 Hours of Work: 40 hours/week Language: English Benefits: Eligible for discretionary bonuses and/or salary increases in accordance with company policy. Eligible for Life Insurance, AD&D, RRSP, Private Medical, Dialogue and Dental and Health coverage. Salary: $ 71,500 CAD / year On behalf of a digital agency, the Media Buying team ensures that the execution of media plans is running smoothly, aligns with client goals and expectations, and is ultimately successful. As a Senior Media Buyer, you will be responsible for placing campaigns across various digital platforms, developing media buying strategies, and forecasting media spend to deliver against campaign goals. Duties: + Identify, problem-solve and find strategic ways to transform complex data into comprehensible information to meet business objectives + Formulate and apply modeling and optimizing methods to interpret data + Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded + Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement + Responsible for consistently working to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients + Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management + Begin to develop relationships with the existing clients to be able to answer questions, provide clarity, etc. + Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights form campaign reports to optimize performance + Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc. + Assess requirements of a campaign and develop specifications to achieve goal (i.e allocating media spend dollars to track for campaign – ensure we’re not overspending) + Frequent optimization recommendations, campaign monitoring in-platform and adjustments, to maximize KPI output + Oversee trafficking process for Media Analysts, resolving issues as they arise and ability to adjust processes in partnership with Analytics + Assist in the training and development of new and existing Media Analysts on the team + Establish any logistics schedules, monitor progress and contact clients with manager to resolve any problems + Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded + Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management + Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement + Frequent optimization recommendations, campaign monitoring in-platform and adjustments, to maximize KPI output + Assist in the training and development of new and existing Media Analysts on the team Requirements: + BA/BS degree is required + Minimum 1 year experience as a Media Buyer within a digital agency and/or entrepreneurial street card + Advanced skills in Excel including pivot tables, V-Look Ups, and macros (both in G-Suite and Microsoft) + Experience across buying/biddable platforms in any of the following: + + Social: Facebook/Instagram, twitter, Snapchat, Pinterest, LinkedIn, TikTok + Amazon (AMS, Amazon DSP, AMG) + Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.) + Publisher/Partner Direct + Connected TV/OTT (Roku, Hulu, etc.) + Digital Audio (Spotify, Pandora, etc.) + Paid Search (Google, Bing, Amazon) + Experience working with analytics, attribution and measurement systems. Including but not limited to: + + Google Analytics + MOAT/IAS/Double Verify + Nielsen/Millward Brown/Oracle Measurement + Experience working with attribution partners + MTA: VIQ, Neustera + Foot Traffic: Placed, 9th Decimal, PlaceIQ + Call Attribution: Dialogtech + You live for today’s digital and mobile consumer, are driven, hungry to succeed and always looking to learn more + You want to have an impact and are passionate about the work you do + You are always looking to adopt new techniques and technologies that are relevant for clients’ media strategies + You thrive in a dynamic, fast paced, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically This position will be required to come into the office two days a week. #LI-DNI