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Job Description

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OVERVIEW 

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.   
  
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our Clients.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our Clients, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our Clients, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.   

CoStar Real Estate Manager   

CoStar Real Estate Manager is the leading platform for lease accounting, lease administration and the management of portfolios, transactions, projects and construction. Clients use CoStar Real Estate Manager to make smarter decisions and to enable their team to work together more effectively.   

Learn more about CoStar Real Estate Manager.  

Job Description 

Do you get excited about segmentation and conversion rates? Can you write copy that informs and inspires? Are you comfortable switching from direct response to thought leadership?  

If so, you may be the well-rounded Senior Outbound Marketing Manager we’re looking for.   

CoStar Real Estate Manager solves enterprise-level lease lifecycle challenges. It’s the only platform combining the most trusted commercial real estate market analytics with the most recommended lease accounting and management apps. It’s also backed by first-to-market expertise, unrivaled customer support and guaranteed implementation.   

As an industry leader, we need to fill a unique, hands-on position to generate more marketing- and sales-qualified leads via outbound channels such as email. This position would work closely with BDRs and Sales Representatives to make sure every lead we generate is handled with thoughtfulness. The position would also interact closely with our content and demand generation teams.  

Responsibilities  

Strategize, write and manage email nurture programs​ 

Coordinate BDR + sales rep outbound activity​ 

Write and manage newsletters + customer comms​ 

Coordinate with inbound team to make content cohesive​ 

Increase email traffic to website​ 

Increase MQL to SQL conversions 

Strategize and manage direct mail campaigns​ 

Start an indirect / partner email program​ 

Manage internal comms​ 

Perform other tasks to improve conversion, retention and expansion 

Basic Qualifications  

Bachelor's degree required from an accredited, not-for-profit University or College, preferably in Marketing, Communications, or related field  

A track record of commitment to prior employers. 

5+ years in SaaS marketing, preferably outbound marketing 

Experience working in Salesforce or similar platform 

Experience working with Hubspot   

Preferred Qualifications & Skills  

Experience marketing to enterprise customers is highly valued  

2+ years’ experience with email marketing, list management, analysis  

Salesforce Email Marketing Specialist certification 

An ownership mentality will thrive in this environment  

A POV on account-based marketing would be beneficial 

What’s in it for you?    
​When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.   
   

Our benefits package includes (but is not limited to):   

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug   

Life, legal, and supplementary insurance   

Virtual and in person mental health counseling services for individuals and family   

Commuter and parking benefits   

401(K) retirement plan with matching contributions   

Employee stock purchase plan   

Paid time off   

Tuition reimbursement   

On-site fitness center and/or reimbursed fitness center membership costs (location dependent)  

Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups   

Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks  

  
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.   

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing