As Senior Search Strategist, you’ll work as part of an integrated SEO/SEM team to develop holistic search strategy. You will manage the creation, execution, and optimization of paid search campaigns, acting as the strategic SEM lead and advisor for a major national brand. 

This role will provide leadership and expertise in account structure and setup, ongoing budget and bid management, and continuous performance optimization. You’ll collaborate across multiple teams and disciplines, present data-driven insights and performance reporting to clients. You’ll be responsible for defining and communicating SEM goals, maintaining client satisfaction, and educating internal and external teams on future priorities and opportunities. 

You Will 

Work as part of an integrated SEO/SEM team, aligning paid and organic search strategies to reduce costs while maximizing holistic search performance   Lead the ongoing development, execution, and optimization of SEM strategy for a major global brand  Own the day-to-day management of multiple campaigns with 1,000+ keywords and $1M+ spend  Manage budget pacing, campaign setup, account structure, bid strategy, ongoing performance optimization, testing strategy, and anomaly troubleshooting  Develop consistent account processes and procedures  Communicate paid search best practices in a concise, easy-to-understand way  Monitor and analyze performance  Deliver actionable insights to clients through insightful, visually compelling reports (including implications and strategic recommendations)  Identify market and consumer trends, telling a story with search data  Run iterative testing strategies to drive incremental performance lifts  Map out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis  Define swim lanes and collaborate with other agencies to avoid cannibalization  Conduct regular SEM audits and competitive analyses  Merchandise success stories and identify net-new opportunities to drive performance  Provide data-driven insights and recommendations to refine our strategy and improve campaign performance  Be the SEM point of contact for clients  Stay on top of the latest trends in the search landscape, keeping clients educated and adapting our strategies as needed in response 

 
You have: 

4+ years of hands-on search marketing/SEM/paid search experience  Proven results increasing traffic, conversions, and revenue from SEM/paid search campaigns  High proficiency in Google/Bing Ads, Google Analytics, Google Tag Manager, and Google Ads Editor  Experience managing long-term SEM strategies with multiple campaigns and monthly budgets of $500k+  Google Ads certification  Deep understanding of search bidding strategies, automation tools, keyword selection, prospecting vs. retargeting  Ability to react quickly, assess, and implement solutions  Strong presentation and storytelling skills, including data visualization   Excellent analytical abilities with high attention to detail  Experience analyzing data to uncover insights and identify opportunities  Passion for staying current in a rapidly evolving digital environment, leveraging new tools and techniques to gain a competitive edge 

Extra Points 

Experience with Discovery, YouTube/Video, Display, Shopping/PLAs, and Social campaigns a plus   Experience with additional search tools such as Search Ads 360, Spyfu, Adgooroo, Marin, Skai, or Google Merchant Center a plus  Experience with Google Data Studio and other data visualization tools (e.g Tableau) a plus

What We Offer:

Global maternity and parental leave Competitive benefits packages Vacation, compassionate leave, sick days, and flex days Six free therapy sessions Access to online services for families and new parents Extensive winter holiday office closures Diversity and Inclusion Board with 12 affinity groups Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.