About Us:  IGN Entertainment, a division of Ziff Davis, Inc., is one of the world’s largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics and much more. Across its 16 digital properties, IGN Entertainment reaches more than 490 million monthly users in 110 countries and engages with 73 million fans on social media. Its portfolio includes favorites such as IGN, Eurogamer, Digital Foundry, Rock Paper Shotgun, and MapGenie, delivering daily content across 46 platforms, including YouTube, TikTok, X, Facebook, Instagram, Snapchat, and connected TV. Through its online digital store Humble Bundle, IGN Entertainment has donated over $250 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Headquartered in Los Angeles, IGN Entertainment's content is localized in 20 languages. Learn more at corp.ign.com. Job Summary: Join IGN as a Senior Paid Social Media Manager, leading the delivery and optimization of paid promotion initiatives for branded content campaigns across entertainment, gaming, and consumer brands. You’ll oversee the social media budget across platforms like Facebook, Instagram, YouTube, TikTok, and Snapchat, crafting strategies to optimize ad placements, target audiences, and align with trends in the paid media landscape. From launching ads to generating delivery reports for billing and pacing, you’ll play a key role throughout the campaign lifecycle. As part of the global creative solutions team spanning LA, New York, London, and Sydney, you’ll collaborate with teams responsible for custom campaigns that include ad design, branded content, events, and product launches. Success in this role requires adaptability, multitasking, and a drive to innovate workflows and delivery processes. You’ll work closely with sales, strategy, client service, revenue operations, and social media teams to ensure seamless execution and impactful results. Job Duties: Develop high level paid social media strategy for delivering awareness-based campaigns, and on occasion conversion-based campaigns, with a focus on efficient use of budgetPerform day-to-day campaign monitoring to ensure delivery and advertiser goals are fulfilledPlan and manage allocated campaign budgets and implement new initiatives that exceed client metricsWork closely with sales and marketing teams to develop paid media strategies and build customizable amplification plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.) based on current market and/or platform trendsProvide campaign and ad reporting from a variety of sources, including in-platform, bid management platforms, and web analytic platforms (including Meta Ads, Google Ads, X Ads, Snap Ads, etc.)Analyze performance data and provide succinct interpretation of results; or an appropriate action plan based on conclusionsDetermine new ad placement opportunities to rollout to sales teams and provide the appropriate training for themManage communications between various social media platform representatives for any platform changes or updatesWork with the Director, Client Services to manage and provide a clear forecast of amplification spends monthlyOrganize platform invoicing information across the channelsCollaborate with all teams around the business in pursuit of business, campaign, and team-based goalsWork closely with, and be available to support, international teams on paid social effortsBe a collaborative partner to paid marketing teams sitting in other brands within the organization Job QualificationsRequirements:4-6 years of experience in paid media with extensive experience driving successful strategies, including experience in buying brand advertising, across a wide array of social media channels.Demonstrated ability in handling large and sophisticated Paid Social campaigns that require quick turnaround times for launchExperience with Paid Social Ad Management platforms from implementation to daily management of optimization featuresExperience in running view and impression-goaled campaigns across different platforms Not Required, but Nice to Have: Experience in leading campaigns focused on new custom acquisition, traffic generation and demand generationA passion for Entertainment, Technology, and Gaming Work Environment:  Work Schedule: 40 hours per week, M-F. There may be an expectation, from time to time, that this role may work hours outside of a typical work schedule, weekends, or holidays. Travel Requirements: No travel is required for this role. Physical Requirements: There are no physical requirements for this role. Work Model: This role will be required to go into our Los Angeles office on a hybrid basis, at least 3 days per week.  Our Culture and Values At IGN, we believe diversity stimulates creativity, promotes the exchange of new ideas, and enriches our personal and professional lives. We are committed to championing diversity in all that we do, weaving fairness and equity into the fabric of our organization, and achieving a safe, welcoming, inclusive, and antiracist culture where everyone belongs, and everyone can thrive.Here’s the good stuff about us…You’ll make an impact. We reach 490MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately.We’ve got a big presence, but a small team.We have fun. It’s all about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where you can squad up with your coworkers in the arcade/game room.We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.IGN  offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven,  Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then IGN is the place for you.Ziff Davis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Salary Disclosure: Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job-related knowledge, skills, experience, and geographic location. The base pay for this position ranges from $100,000-$110,000, 401K with company match, medical, dental, vision, and life insurance, short and long-term disability, and a flexible time off policy.