Job Description

At Pearson, our purpose is simple; to add life to a lifetime of learning. We envision a future where everyone can realize the life they imagine through learning. To achieve this, we create vibrant and enriching learning experiences designed for real-life impact.  

For over 20 years, Pearson Virtual Schools has been reimagining K-12 education with full-time virtual schools for students who want a personalized, more flexible approach to learning. Our flagship products and services include Connections Academy, US-based online public charter schools; Pearson Online Academy, a global online private school; and Pearson Connexus, our comprehensive online school program for school districts nationwide.  

The following description is intended to describe the general nature of the job that may include other duties as assumed or assigned; it is not intended to be all-inclusive or limit the duties of the position. 

Position Summary 

The Senior Partner Marketing Manager serves as the marketing point of contact and liaison for the school teams   and marketing department to help drive strategies that increase awareness, drive lead volume, nurture prospective families and retain them for Pearson Virtual Schools. This position is leveraged as the expert in school- and state-specific nuances including goals, enrolment barriers and mandatories, marketing mandatories, and grade caps.  

Core Tasks & Responsibilities 

Drive all school enrollment goals for marketing department and achieve channel alignment via school- and state-specific marketing strategies   Continually review, analyze, and optimize marketing channel performance by state for all schools and provide partners with regular performance feedback and reporting  Collaborate with internal teams to ensure strategy/execution plan alignment for all schools, communicating necessary context, school specific nuances, and insight to drive school-specific marketing efforts, and nurture growth opportunities.  Serve as the marketing point of contact for all Connections Academy school customers and hold regular marketing meetings with schools, as needed  Manage requests and feedback from individual schools and other stakeholders and effectively engage appropriate marketing subject matter experts as needed  Serve as the marketing department lead and main point of contact on new school launch and other key initiatives, leading go-to-market strategy meetings, overseeing project management, and cross-functional team participation Review and gather input on marketing language in school Statements of Agreement   Coordinate presentation materials and attend board meetings, in identified cases  Attend school account meetings, as needed, to address key marketing initiatives 

Requirements  

Minimum 7+ years of Marketing experience Bachelor’s degree in marketing or related field or equivalent years of experience Strong experience across a variety of marketing tactics and in managing marketing strategy from concept to execution  Solid project management skills with the ability to manage multiple projects, timelines, and stakeholders  Strong written, verbal, and interpersonal communication skills with the ability to interface with all levels of stakeholders and build and maintain positive relationships with internal and external partners  Travel approximately 1-2 times per year.

 

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:  

The minimum full-time salary range is between $95,000- $105,000. 

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.