Summary

We are looking to hire a Senior Performance Marketing Specialist to join us to join us in our mission to educate the world. 
The successful candidate will manage and optimise our multichannel campaigns. By exploiting the full range of digital marketing approaches, they will drive customer acquisition, engagement, and revenue growth.

ResponsibilitiesManage ad network accounts, making daily adjustmentsReport on conversion metrics across our multichannel campaigns Plan media buying campaigns, including daily budgets and expected resultsSpecify important tracking events and work with our technical team to validate their accuracy Work with the content team to ensure we have the right balance of formats and messaging for our digital campaigns identify opportunities for improvement of systems, processes, practices, cost reduction, and productivityWork with data analysts to optimise campaign efficiency whilst we continue to scaleWork with senior management to understand and shape the long-term approach to digital marketingWork with data analysts to explore marketing mix modelling and other data drive approachesInvestigate and implement automation techniques, particularly in Google ads.Qualifications & Work Experience3 to 6 years of digital marketing experienceStrong analytical skills Experience running multichannel campaigns in EgyptExperience with app campaignsGood understanding of multi-touch attribution approachBehaviourial CompetenciesCommunication skillsAttention to detailTime management skillsProblem-solving skillsAnalytical skillsContinuous learning