**Company description** **Publicis Groupe** is a global leader in marketing, communication, and digital business transformation. With over 80,000 talented professionals in 100 countries, Publicis Groupe offers seamless access to expertise across a wide range of capabilities. In Vietnam, Publicis Groupe is home to renowned creative agencies, media agencies, production services, social and digital teams, PR and events, and digital technology and data teams. **Overview** As a **Senior Planner** , you will leverage in-depth knowledge of the Google, Facebook, and TikTok ecosystems, with a focus on upper and middle-funnel activities. Your primary responsibilities include developing efficient media plans, optimizing campaign performance, and collaborating with both internal and external stakeholders to ensure successful campaign execution and results. **Responsibilities** + **Result Oriented:** As the key person accountable for implementing strategies, the Senior Planner must be passionate about continuous improvement. A strong commitment to achieving results is essential, requiring proactive management of media plans, collaboration with internal teams, and optimization efforts to meet campaign KPIs. + **Strategic Thinking in Planning & Implementation:** The Senior Planner will collaborate closely with the Digital Manager and Account Lead to implement effective strategies, ensuring alignment with overall objectives. + **Adaptable & Agile:** The ideal candidate must stay updated on the latest platform changes (Google, Facebook, TikTok) and be flexible in learning and adapting to new approaches. + **Accuracy:** Strong attention to detail is crucial for effectively managing data, creating accurate plans, and providing timely reports that meet client needs and planning objectives. + **Updated:** Stay informed about emerging platforms, local partners, and global trends to address brand challenges more efficiently. The ability to adapt global case studies to local markets is key. **Qualifications** + 3+ yearsofexperience in a mediaordigitalagency, preferablywithexperience in the Vietnammarketorsimilargrowthmarkets. Experience in the beauty, cosmetics, orskincaresectoris a plus. + Expertise in platforms like Google Ads and Facebook. + Proven ability to manage campaigns effectively and meet deadlines. + Strong organizational skills with an eye for detail and timely responses. + Proficient in analytics tools like Google Analytics, Adobe Omniture, and Google Trends. **Additional information** + Fluent in English (spokenandwritten) andwilling to interactwithin a multinationalteam. + Provenpresentationandcommunicationskills. + Hungry to learnandcurious in nature.