The Senior PPC Specialist is expected to ensure that all paid ads platforms (i.e., Facebook Ad, Google Adwords, LinkedIn, Instagram, TikTok ads, and other emerging platforms), accounts, and campaigns under Propelrr’s management are in good health and performing in accordance with the agreed objectives and guidelines. Below are his/her responsibilities:

End-to-end management of the paid ad platform campaigns of the company and its clients to ensure adherence to the agreed goals and objectives (i.e., tracking & monitoring of relevant KPIs and metrics, analysis of results, and optimization of campaigns to maximize ROI) Develop, create, and execute a paid campaign strategy based on the market and client needs; including the full PPC planning from but not limited to, campaign strategy, media planning, keyword research, campaign optimization, ad copywriting, and analytics integration that would provide significant and quality returns to the business. Manage budgets to ensure optimal allocation of resources. Open to experimenting and testing, while proactively optimizing campaigns. Translate and visualize analytic reports to performance reports that provide business insights and recommendations. Implement relevant A/B testing on campaigns necessary to improve campaign performance. Collaborate with cross-functional teams such as creatives, tech, content, and other members to produce creative and engaging campaigns. Collaborate and build strong client relationships and identify opportunities to grow business with existing clients while carrying out the client and company’s goals. Train and mentor Junior PPC Specialists on updated industry best practices and relevant changes in the policies and guidelines of the paid ad platforms. Develop, review, and calibrate PPC processes that help standardize and ensure the quality of the team’s output.