**Company description** MSL is an award-winning global public relations firm with the largest footprint in Asia Pacific. We are committed to advancing the communications industry through cutting-edge analytics, unique creative and impactful earned-first storytelling, strategic stakeholder engagement and sophisticated influencer marketing. **Overview** As a Senior PR Consultant, you are responsible for running client accounts on both executional and strategic levels. As the point man on your accounts, you hold strong relationships with day-to-day and mid-level clients and have a deep understanding of their business. Internally, you will manage your account associates to successfully execute PR campaigns and support your account director in delivering strategic planning and counsel. **Responsibilities** + Serve as the executional point of contact for your clients, proactively leading conversations on day-to-day counsel and work, and owning strong client relationships + Lead on regular client meetings, presentations, and reporting + Lead the executional-level team on implementing sound earned and paid PR tactics to drive campaigns to success, while tracking timelines and budgets + Build and own strong relationships with key media and influencers, acting as the media and influencer expert within your teams + Proactively create pitching calendars and lead the team in securing stories and responding to media queries + Review all written materials including press releases and alerts, pitch notes, social media or influencer content, reports and other external communications, with minimal edits required from senior team members + Proactively build and maintain understanding of shifting mainstream media landscape, popular and emerging social media platforms, and lifestyle influencer trends + Track and manage your accounts’ financial processes including contracting, POs, job creation, and billing + Support the account director in strategic planning, with ownership of smaller-scale execution plans + Manage MSL regional market teams and partners in consolidation, coordination and client counsel + Mentor junior team members, providing guidance and support on client work and professional development + Must be comfortable interfacing with clients, maintaining professional communication, and building strong relationships **Qualifications** + This is a full-time freelance arrangement + Able to start by mid-March or latest April 2025 + 6 – 10 years experience with Corporate / B2B work (Tradeshow experience would be a bonus) + Strong PR foundational skills, with a track record in securing earned media coverage and managing paid media/influencer projects + Strong project management and organizational skills, with the ability to manage multiple fast-paced projects and deadlines + Experience in mentoring and managing associate/executive-level team members + “Can-do” positive attitude with a problem-solving mindset + Excellent verbal and written communication skills, with the ability to craft clear and effective messaging + Understanding of basic agency financial processes + Experience in regional accounts is a nice-to-have, particularly in working with SEA markets from a Singapore hub