**Job Description :** **Senior PR & Culture Manager** **Location: Guinness Storehouse, Dublin, Ireland** **12-month FTC/ Secondment** **Closing Date: February 20, 2025** **About Us   ** Located in the heart of St. James's Gate Brewery, the Guinness Storehouse is recognised as the world’s leading tourist attraction welcoming millions of visitors every year. Since our launch in 2000, we've been on an incredible journey of growth and innovation. From our 360-degree panoramic Gravity Bar to our award-winning flagship store and the fascinating Guinness Archive, every corner is filled with immersive, sensorial guest experiences that tell our rich story. In our inclusive culture, where we value each other and celebrate different perspectives, you'll be supported to thrive and recognized for your unique contributions, as we unlock a brighter, more exciting future together. If this resonates with you, come join us at the Home of Guinness. **About the Role** The purpose of this role is to deliver market-leading cultural plans for Diageo Brand Homes, integrating best in class thinking and strategy through PR, experiences, partnerships and outstanding storytelling which will insert our brands in the right space into culture. This role presents a unique opportunity for someone with a real passion and flair for PR and embedding brands in culture to work on Ireland’s number one visitor experience, the Guinness Storehouse, as well as the exciting Roe & Co Distillery and the innovative experimental brewery Guinness Open Gate Brewery. This role is a busy and integral part of the marketing team and is required to work collaboratively within the team but also with additional internal stakeholders including innovation, visitor experience, retail and brand teams. This role requires advanced specialist knowledge of how culture, PR and media directly impact business objectives, and the effectiveness of building a long-term brand strategy. Issues management is a critical part of this role and the successful candidate will have demonstrable experience in navigating issues/crises communication and managing stakeholders through this process. This role requires active knowledge of earned, paid and digital media, and how to optimally harness these to deliver impact. This role needs to be a capable and autonomous project manager, proactively delivering exceptional work, seeking new opportunities and delivering M&E to demonstrate effectiveness. This role requires active knowledge of the trends and culture of the drinks, travel, leisure and experience industries. **Location** Location is based at the Guinness Storehouse, but movement is required to attend all Diageo Ireland Brand Homes as work requires. Current policy is 3 days a week in office, 2 days a week flexible. Attendance at off-site agency/stakeholder meetings required. Some flexibility required for evening and weekend work as campaign activations and events require. **You will be responsible for:** + Lead the agenda in setting the strategies that position our brands in culture in a way that builds the brand and delivers on business objectives + Execute culture plans at scale with a strong vision on relevancy to generate heightened advocacy and talkability with core audiences + Work with partner agencies to identify cultural opportunity spaces, shape cultural narratives, joined up with brilliant media plans to insert our brands into culture and position them as local icons. + Lead the agenda in setting the right partnerships (brands, agencies, media, influencers, events, etc) to build a cross-channel ecosystem around our brands, creating connections with consumers at scale. + Be a culture leader internally and externally, inspiring the wider Irish Brand Home team in building culture capability and fluency **Leadership Responsibilities:** + This role reports into the Head of Commercial Growth and has two direct reports. + The role requires close collaboration with the marketing team, but also regular liaison with the digital and commercial growth, innovation, visitor experience, facilities, finance and Leadership teams. + Additional key internal stakeholders are the brand’s marketing team, consumer planners and design lead to ensure brand home activity is aligned with brand objectives. + Key external stakeholders include industry bodies such as Tourism Ireland, Failte Ireland as well as a number of agency partners. This role is required to proactively identify collaborative partnership opportunities with culture agencies, influencers and organisations. **To be successful in this role, you will need:** + 8+ years’ experience with strong evidence that you have created and executed breakthrough plans and results by building brands in culture + Strong understanding of the media landscape in Ireland, with expansive PR experience including issues communications. + Constantly curious about consumers; have a deep understanding of consumer behaviour and culture + Understanding of the agency landscape, and experience in managing agency partners + A collaborative team player who enjoy working in a fast-paced team environment. + Strong personal accountability for great performance and high standards **Working with Us** Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. + We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activities + Annual merit increases (performance based) + Annual bonus (performance based) + Subsidized gym membership + Contributary pension scheme + Comprehensive health insurance for you and your family + Share options Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this. We believe the most diverse and inclusive culture makes for a better business and a better world. We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base. Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent various viewpoints, experiences and communities who generate thought-provoking work to enhance our business and workplace, creating a sense of belonging and opportunities for all.  Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of — and help build — an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate. **About Us** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love. We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. To achieve this, we need the world’s very best people. We're looking for people with curiosity, creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level. Feel inspired? Then this may be the opportunity for you. **Worker Type :** Fixed Term Contract (Fixed Term) **Primary Location:** Storehouse **Additional Locations :** **Job Posting Start Date :** 2025-02-12 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)