The Senior Product Line Manager is responsible for a specific portfolio of products in an Industrial Coatings solutions division and has marketing leadership for the product portfolio strategy. This role works closely with customers, engineering, sales and operations to define the portfolio strategy, develop product roadmaps and execute go-to-market plans. The senior product line manager will work in conjunction with a product line manager I or II who is responsible for managing on market products and the sustaining needs.
Essential Job Duties and Responsibilities
Manage projects through the nVision NPD stage gate process. Ensure a steady stream of ideas move through the NPD funnel, develop business cases, document product requirements, define and implement product launch plans and achieve NPD 3-year revenue and profitability targetsDevelop integrated product portfolio strategy aligned with the business unit Strat Plan: positioning, product line roadmaps and life cycle planningConduct and document Voice of the Customer (VOC) activities to validate market understanding and mine unmet customer needs for new products, services, and solutionsDefine product value proposition and messaging for personas throughout the buyer’s journeyCoordinate with international teams to develop localized go-to-market plansDevelop collateral and sales tools for promotions and campaigns with marketing communicationsConduct market research, customer and product portfolio analysis including segmentation, pricing, revenue, margin and competitor analysis with marketing analystsProvide sales training, identify target customers and communicate how-to-winDeliver projects on schedule and within budget. Develop project plans that specify project phases, milestones, tasks, task interdependencies, durations, resource assignments, and costsPerform other duties as assignedEducation and Experience Requirements
Bachelor’s degree required, preferably in a business or engineering related field; 5+ years of relevant professional experience preferably in B2B OEM or other industrial markets with exposure to SAPStrong technical skill demonstrating ability to communicate product capabilities, attributes and valuesPreferred Skills and Abilities
Demonstrated strength in problem solving, data analysis and communication.Strong business acumen and the ability to effectively present the organization and its products andrespond to questions from groups of managers, clients, customers.Strong customer focus and organizational skills with the ability to manage multiple projectsHigh level of competence with Microsoft Office suite (in particular, advanced Microsoft Excel and
PowerPoint skills) is essential; SAP and Business Warehouse/AFO experience strongly preferred
Working Conditions and Physical Demands
Office environment. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Allowed to work 2 days a week from home when you work fulltime (40 h/w).
Travel Required
Estimated: Up to 20% Domestic & International
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