About Human Pharmaceutical Business 
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.
 Responsibilities
1)Product management To develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budgetTo prepare and implement related annual brand plan2)Management / co-ordinationTo develop and manage national level KOLsEnsure high quality implementation of marketing plans Control of the budget within agreed limits; allocate budget by annual strategy to keep efficacy.Implement quality standards of daily workDrive innovations in hospital communication and support to support robust business growthEnsure optimal flow of information, messages and material to salesforce; set up the product training for sales force3)Cross function communicationsCollaborate with local marketing and sales team to implement and optimize annual planSet up and deepen inter-department cooperation and communication to develop and implement product strategies and plan4)Market intelligenceLead and implement necessary research and analysis, to understand market dynamics and initiate marketing programsUnderstand China medical reform and health care environment macro trend and be able to translate it into actionable business implicationsMaintain competitive and updated on competitor activities. RequirementsAt least 3 years of marketing experience in multinationals; sales experience is a plus.Deep knowledge of relevant KOLs with seniorityFluent in English and MandarinExcellent people interaction skillsStrategic integration and result orientationLeadership and decision makingCustomer focus and orientationBusiness acumenCultural sensitivity and adaptabilityAdaptability and changeAnalysis, judgment and innovationTechnical know-how, market/business expertise