Insight Global is looking for an experience Senior Product Marketing Manager to join a growing ecommerce and SaaS company sitting onsite in San Jose, CA. Founded in the heart of Silicon Valley in 2012, this company has built the most cutting-edge technology platform integrated with one of the biggest premium in-house print lab offerings. The integration of a fully customized software suite with lab products makes this the industry-first, all-in-one solution for professional photographers.

In this role, we are looking for an experienced product marketing leader to lead the strategy and execution for this company's print lab business. Reporting directly to the VP of Marketing, this is a full-time position and is required to be onsite five days a week in their San Jose office.

Key responsibilities are as follows:
- Drive data-driven strategy development and executions to grow acquisition of professional photographers and conversion to customers
- Increase activation, retention, and lifetime value of customers
- Develop marketing content on company website, including web pages, videos, creatives, presale and post-order customer support content and assist channel marketers for paid and organic marketing campaigns
- Test, validate, and develop offline marketing channels for presale, account management, and business development
- Orchestrate educational programs (webinars, content marketing campaigns, in person events, influencers, trade shows) that inspire our target audience and help facilitate product education and trials
- Conduct customer interviews and gather feedback to understand pain points and customer needs, which can inform product development and marketing strategies

Key Delivery Areas of Focus:
- Grow revenues for print lab business by focusing on customer acquisition, activation, retention, and monetization
- Serve as the voice of the customer
- Aligning and enabling internal teams to tell the right company story

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

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