At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.\n \nWhen you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.\n \nSenior Product Marketing Manager - Ecosystem\n \nWhy We Have This Role\n \nThe Qualtrics product marketing team is looking for a Senior Product Marketing Manager to lead our product go-to-market (GTM) strategies with ecosystem partners to position the company for long-term growth in the experience management space. This role is ideal for someone passionate about deeply understanding the needs of customers and ecosystem partners, crafting joint value propositions and sales & marketing materials, and collaborating with partners on marketing initiatives to fuel business growth.\n \nIn this role, you will work closely with product, sales, marketing, and partner organizations to create and execute product GTM strategies with our ecosystem partners. You’ll play a lead role in launching new partner solutions into the Qualtrics marketplace, as well as launching Qualtrics products into partner marketplaces and other channels. You’ll craft engaging content to grow our business with partners across channels, deliver product training, and evangelize through and with partners.\n \nHow You’ll Find Success\n \nYou will understand customers, the market, and our business so thoroughly that you can define and communicate a clear, differentiated, defensible market position. You’ll display extreme ownership, be adept at stakeholder management across marketing, product, and the field, and be confident in prioritization.\n\nStrategic Thinking: Develop long-term strategies that align with market trends and customer needs within the ecosystem.\nPartnership Development: Proven aptitude in building and maintaining relationships with strategic partners and stakeholders.\nStrong Communicator: Demonstrated ability to communicate complex ideas clearly and effectively to various audiences, developing trust and influence.\nData-Driven Mindset: Leverage data and analytics to make informed decisions and measure the impact of ecosystem initiatives.\nCreative Problem Solver: Innovative mindset to tackle challenges and seize opportunities within dynamic environments.\n\nHow You’ll Grow\n \nIn this role, you will have the opportunity to enhance your expertise in ecosystem strategy and product marketing within a dynamic and collaborative environment. You will:\n\nDevelop Key Skills: Deepen your understanding of effective partnership strategies, GTM initiatives, and market analytics to drive product success.\nExpand Your Network: Build relationships with cross-functional teams, industry leaders, and strategic partners, enhancing your professional network within the SaaS ecosystem.\nLeadership Opportunities: Take on increasing responsibilities in leading initiatives and projects, offering a pathway to leadership roles within the organization.\nContinuous Learning: Benefit from training resources and mentorship programs that foster your professional development and keep you at the forefront of industry trends.\n\nThings You’ll Do\n\nCustomer and Market Insights: Utilize insights from customer feedback, market trends, and competitive analysis to guide ecosystem strategy and product solution roadmaps.\nEcosystem Strategy Development: Collaborate closely with a cross-functional team to prioritize key revenue-driving partnerships, aligning product offerings with market needs and partner capabilities.\nPartnership Enablement & Evangelism: Build relationships with key technology partners, GSIs, and advisory partners to expand market reach and enhance product offerings.\nPositioning & Messaging: Craft high-impact, globally scalable messaging and marketing collateral that highlight joint value propositions, ensuring clear differentiation in a competitive landscape.\nGo-to-Market Planning: Create and execute GTM plans for ecosystem-related product offerings.\nSales Enablement: Partner with Sales, Revenue Marketing, Training, and Enablement teams to develop effective sales materials and training that highlight ecosystem advantages and support the selling process.\nJoint Marketing Programs: Develop and execute on joint marketing campaigns and programs with partners, including creating necessary collateral to support these initiatives. Work with PR to ensure consistent ecosystem announcements and collaborate with web teams to update all relevant content aligned with ecosystem initiatives.\n\nWhat We’re Looking For On Your Resume\n\n7+ years in B2B SaaS product marketing, preferably with at least 5 years focused on ecosystem or partnership marketing.\nBachelor's degree and/or equivalent preferred.\nStrategic vision and creative problem-solving skills, using data and qualitative insights to create a strategic framework and measure success.\nDemonstrated ability to manage GTM motions at scale to yield predictable results.\nExceptional oral and written communication skills.\nStrong stakeholder management skills; can develop and maintain effective working relationships across both technical and commercial roles – including Engineering, User Experience Design, Product Management, Sales, Marketing, PR, Customer Success, and Operations.\nAbility to navigate ambiguity and inspire collaborators to see opportunities through challenges.\nEvidence of a growth mindset and the energy to be all-in and tackle challenges.\n\nWhat You Should Know About This Team\n\nWe are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value.\nOur team sits at the center of efforts to bring experience management and product innovation to the market.\nWe have high visibility and deep collaboration opportunities across all major functions in our PXE (Product, Experience Design, Engineering) and GTM (Marketing, Sales, Services, Customer Success) organizations.\n\nOur Team’s Favorite Perks and Benefits\n\nCulture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.\nTeam Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.\nHealth and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.\n\nThe Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.\n\n \nQualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.\n \n​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act\n \nQualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.\n \nNot finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind-the-scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.\n

For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.

Washington State Annual Pay Transparency Range$124,500—$227,000 USD