About the teamZillow is on a mission to rewire the real estate transaction. This team is passionate about driving advertising products at Zillow including products that help agents grow their prospecting pool, expand their ability to win new business, and help their brand stand out. The Product Marketing and Field Marketing team builds the core value propositions of our products, influences the product roadmap and pricing decisions for our agent customers, and enables the sales teams through relevant content, training, and tools to support product and program readiness of our field teams.

About the role

Agent Software and Advertising is seeking a Senior Product Marketing Specialist to work closely with the marketing, product development, business operation teams, and sales teams to advance our value propositions for our Listing Marketing products and further develop the roadmap that identifies industry difficulties, competitive offerings, product fit and go-to-market strategies. This role will be responsible for Zillow Showcase, an innovative premium listing to help agents stand out, and Zillow 3D Home, an interactive virtual tour and floor plan product. In this role you will be a key member of the marketing team passionate about growing both new and existing products.

You will have the opportunity to:

Develop a deep understanding of how our professional agent partners can use our consumer facing products to stand out and grow their business.

Use research and metrics to build detailed value propositions that will influence and refine how marketing products show up to consumers and the impactful messages to get Agent customers to purchase the products.

Partner with product teams to build the roadmap and a strategy that brings those products to market in new and effective ways.

Partner with the business operations team to guide the pricing and packaging options for different products.

Coordinate the feedback loop with Sales team to iterate on the customer needs, concerns, and key motivations from input on the ground

Be responsible for crucial business goals that contribute to both growth and retention.

Work hand in hand with the Field marketing specialist to optimize enablement materials for sales and customer success teams.

Collaborate with demand gen and lifecycle teams to help craft messaging, working together to identify assets and strategies that will effectively communicate a product’s value.

Be the spokesperson for Listing Marketing products internally, capturing support among the rest of the organization and pushing initiatives forward

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $97,800.00 - $156,200.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

Able to synthesize information to develop clear and cohesive value propositions and positioning to drive acquisition, utilization and retention.

Have the passion to encourage product and business teams to become advocates for our customers.

Demonstrate a proven record of leading through ambiguity and building a feedback loop across product, sales, and business operations.

Can lead research planning and quickly build deeper insights from qualitative and quantitative research.

Initiative to pick up the pen and do what is needed themselves if it drives efficiency.

Confident communicator, with excellent oral and written communication skills.

Build relationships and influence decisions through compelling data and communication.

5+ years of experience in product marketing roles

Bachelor's degree in Marketing, Communications, Business or related field, or equivalent experience

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.