Requisition ID: 83623
FPL Energy Services (FPLES) operates 14 unique businesses and is continuously creating new businesses to serve residential, commercial and governmental customers to deliver savings and protection. Our smart, reliable and affordable solutions span a broad array of offerings, including, but not limited to, LED lighting, home protection plans, natural gas supply and backup power generation. FPLES is passionate about delivering exceptional employee and customer experiences through a highly engaged culture. Headquartered in South Florida, FPLES is an unregulated subsidiary of NextEra Energy, the world’s largest wind and solar energy producer in the world. Do you want to create innovative business solutions? Join our world-class team today!
Position Specific Description
The Sr Product Marketing Strategist will be responsible for developing, implementing, managing and evaluating the success of marketing plans in support of various product lines. This role will also be accountable for managing and executing campaigns, analyzing performance, developing dashboards, and coordinating campaign development initiatives. Primary focus areas consist of working collaboratively and cross functionally to build and optimize traditional marketing and digital marketing (SEM, SEO, display, mobile, social, email, etc.) with a goal of accelerating customer enrollments and sales.
Candidates who will be successful in this role will have the following qualifications:
• Five or more years of relevant experience required; minimum of three years in product marketing role.
• Proven experience in marketing strategy and B2C lead generation, and running multi-channel campaigns (digital advertising, web, social media, email, direct mail)
• A talent for creative thinking and problem-solving. A demonstrated track record in designing, delivering and managing scalable GTM campaigns that achieve customer lead generation, sales and/or retention goals.
• Lead, manage and optimize marketing acquisition and retention programs and vendors across a wide array of platforms and channels with a keen eye on ROI.
• Takes a data-driven approach; conducts tests, performs analysis and research, and optimizes to improve ROI.
• Explore, test, and refine innovative new approaches designed to engage customers at all levels of their buying journey and deliver appropriate and compelling content and messages to them at the right time and in the right way.
• Collaborate with cross-functional teams: including content creators, designers and subject matter experts to coordinate assets and content across various marketing channels.
• Experience in project management a plus.
• Ability to prioritize multiple projects to achieve business objectives.
Employees in this role oversee the marketing efforts for a broad portfolio of products/programs that may include direct accountability for delivering annual sales or enrollment goals. Employees exercise high levels of decision-making and budget authority and present program KPIs regularly at the executive or senior leadership level.
Job Duties & Responsibilities Develops product definition and go-to-market strategies for new products Provides ongoing program acquisition and retention strategies, which may include campaign and content development Conducts customer market research efforts around product/market fit, segmentation, messaging, or pain points in conjunction with teams that perform research and insights. Serves as marketing strategist and contact with product owners Establishes and manages program marketing budgets Aligns and drives cross-functional collaboration among internal and external marketing partners across communications, research, creative, digital experience, email, digital marketing, customer service, and product management to maximize marketing program effectiveness and drive cost efficiencies Identifies cross-selling/upselling strategies across product portfolio and drives cross-functional collaboration to implement strategies where applicable Ensures compliance of marketing programs with regulatory, legal, customer privacy policies, and establishes and enforces clear processes to ensure quality control and assurance in marketing execution Performs other job-related duties as assigned Required Qualifications High School Grad / GED Bachelor's or Equivalent Experience Experience: 4+ years Preferred Qualifications Bachelor's Degree
NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.
Employee Group: Exempt
Employee Type: Full Time
Job Category: Marketing/Communications
Organization: FPL Energy Services, Inc
Relocation Provided: No
NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.
NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.
NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.
#LI-SW1