Job Purpose

To advance and protect Abbott corporate/brand reputation in Taiwan

To develop and execute strategic programs delivering impactful results to drive thought leadership and brand competitive position in the marketClosely work with Taiwan management teams across divisions, regional and corporate PA teams to achieve desired outcomes

Authority as Senior Manager, Public Affairs Taiwan will:

Lead affiliate-based corporate communications to drive company’s thought leadership, in line with global and reginal strategic goalsEnsure consistent brand identity and demonstrate the role in driving brand adoption with key internal partnersWork with business leaders, primarily nutrition, to develop strategic communication programs, raising brand/product awareness and relevant advocacy in focused healthcare areasMaintain sound relationships with external stakeholders as key media, patient groups, KOLs, healthcare associations as well as influencers to enhance the company/brand voiceProactively identify and develop strategy for issue avoidance and mitigation. Ensure the preparedness by developing and implementing mitigation and response plansDevelop effective internal communication strategy to boost employee engagement and drive cross-divisional synergyLead community service programs to address corporate responsibilities and sustainability approachBuild and maintain partnership with business leaders and provide PA related consultancyServe as key PA contact in Taiwan for regional or global related projects

Core Job Responsibilities

Storytelling: Deliver impactful external visibility and reputation for Abbott through multi-channel storytellingExternal Engagement: In partnership with other functions, especially nutrition, conduct stakeholder mapping and develop external engagement strategy, allowing Abbott Taiwan to build meaningful relationships with key stakeholders. Develop and implement key stakeholder joint programs which benefit the health of people in TaiwanMedia Relationship: Build and maintain sound relationship with top tier media and key external influencers to help drive, enhance and protect the company's reputation and drive business impactEmployee engagement: Develop engagement strategy and implement cross-divisional activities with corporate messages delivered and inspiring prideIssue management: Anticipate, identify potential issues and develop strategy with cross function teams and global/regional PA teams, to protect Abbott reputation and ensure the neutrality of media coverage as appropriate   Agency management: Effectively lead and supervise PR agency for desirable outcomes; manage approved Taiwan Public Affairs budget

Management Responsibilities

The Senior Manager reports to the Director, Public Affairs, Greater China. This role works in a matrixed way with others in Greater China, Regional, Business and HQ PA.

Requirements

Bachelor's degree – preferably in Chinese/English, journalism or other communication-related major10+ year experience in communications environments, esp public relations agencies, corporate or division communications departments and journalism; healthcare work experience preferredProven capability of strategic thinking and developing/implementing strategic communication activitiesExperience in working in a cross-functional and global stakeholdersExperience in crisis management, and proven record of managing crisis through effective communicationsFluency in English and Mandarin, both written and verbal, required

Required Skills

Self-motivated, creative, understanding and passion for communicationsStrong communication skills - both written and verbal - with the ability to present ideas in a clear and concise wayExcellent team player with ability to motivate and influence internal resourcesStrong project management and coordination skillsAttention to detail and owning the sense of urgencyExcellent administrative skills to ensure the keeping of accurate records and meaningful information for reporting and evaluationProven ability to work on own initiative, meet deadlines, multi-task and work well under pressureExperience with content management systems, digital asset libraries, and other tools to manage and publish content across multiple channels