Us.

At Ketchum, we're not just a PR agency; we strive to be the most inclusive communications business around – one that values creativity, collaboration, and making a real impact. We believe in bringing an entrepreneurial spirit, being a force for good and being a driver of growth within our diverse teams to bring unique perspectives, fuel innovation, and lead to better outcomes for our clients and our people. We work with big, high profile clients in the UK and globally and with high achieving, best-in-class colleagues.

It doesn’t end there though. We win awards for our diversity, inclusivity and belonging practices. We’re regularly voted amongst the top agencies to work in the UK. We have a fantastic culture, great benefits and incredible opportunities to progress with quarterly promotion reviews, spot bonuses and regular recognition. When you work for us, you’ll get to become a part of our family and we’ll support you in every way we can, including world-class training, to ensure you’re the best you can be.

You.

We are looking for a Senior Research Director to join our high performing Research & Analytics team, ensuring continuity on key clients and leading research-driven strategy across the agency. Beyond client delivery, this role will drive innovation in our analytics approach, support new business growth, and develop junior talent.

This is a career-defining leadership role for someone ready to take the next step in PR analytics. Unlike traditional research roles, this position offers the chance to shape strategy, influence senior stakeholders, and develop the future of digital insights within a fast-paced, commercially-driven agency.

As a part of our team, you'll not only drive impactful results but also play a pivotal role in fostering a diverse and inclusive work environment.

What you'll do:

Clients: Elevate the role of research and analytics in PR campaigns by turning data into actionable insights that shape strategy, storytelling, and reputation management. Strategic Execution: Strengthen the integration of data and insights into the agency’s wider work, making analytics a core part of decision-making across teams. Business Development: Support business development by using analytics to enhance pitches, identify growth opportunities, and showcase the value of PR through measurable outcomes. People Focus: Mentor and upskill the team, fostering a culture of curiosity, experimentation, and strategic thinking to keep the agency at the forefront of research and analytics.

What we're looking for:

PR Expertise: Strong commercial experience gained agency-side is essential, ideally within a communications, PR, or marketing agency. Ideally with cross-category experience, particularly FMCG or from research firms, media agencies, or digital insights consultancies Technical skills: Extensive digital research expertise – including social/media listening, audience profiling, and (ideally) SEO experience. Key platforms include TalkWalker, Cision, GWI, Semrush, YouScan, relative insight, with proven experience in applying digital insights to PR and strategic decision-making. Client handling: Strong account leadership and client management experience, including proposal development, project scoping, and final delivery. Commercial acumen: Experience with pricing, scoping projects, and demonstrating measurable business impact. Collaborative Spirit: You thrive in a team environment, partnering with colleagues, clients, and stakeholders to drive success. Passion for DE&I: You understand the importance of diversity, equity, and inclusion and are eager to contribute to a workplace where everyone's voice is heard and valued, playing a pivotal role in fostering a diverse and inclusive work environment. Innovation Mindset: You keep up with emerging trends in social media, influencer marketing, and media relations, applying them creatively to your strategies.

Could this be you?

Ketchum London is committed to making our recruitment practices as inclusive as possible for everyone. We are committed to promoting equality and diversity and developing a culture that values differences, recognising that employees from a variety of backgrounds bring important and positive contributions to our business and how we service our clients. If at any stage of the recruitment and onboarding process you require any adjustments, please do let us know.  

We offer hybrid (3 days in office) flexible working and are always open to considering part time and flexi-time applicants.

If you think like the sound of us but this role isn’t right, do take a look at the other vacancies on our career page: https://www.ketchum.com/job-board-uk