**What you'll bring to the team** Lead the retail team here at Cadbury World – where commercial focus meets customer delight! We’re looking for a results-driven Senior Retail Manager to shape the retail strategy at Cadbury World. From visual merchandising to product launches and revenue targets, this is your chance to lead one of the UK’s busiest attraction stores and create a world-class experience for every guest. **What you’ll do:** + Own and deliver the retail strategy, driving sales and shaping guest experience. + Lead, train and develop a large team across multiple retail zones. + Optimise performance through creative merchandising, pricing and promotions. + Partner with our retail suppliers (including Mondelez) to deliver bold, unique products. + Use data to track success, forecast sales and plan stock and staffing. + Oversee daily operations, staffing and performance across all retail units. + Ensure PCI compliance, food safety and all health and safety standards. + Collaborate with other departments to maximise impact and seasonal success. + Deliver engaging retail spaces that react to guest trends and weather patterns. + Manage budgets, reduce shrinkage, and own profit margins. This is a full-time, permanent role, working any 5 days out of 7. This will include weekends and bank holidays on a roster basis. **Qualifications & Experience** + Commercially minded, with a strong track record of hitting revenue goals + Highly experienced in leading large-scale retail operations + Skilled in forecasting, sales analysis and budget control + Knowledge of stock management, supplier partnerships and cost control + Confident coaching and developing teams to hit guest experience targets + Able to turn retail insights into action fast + Up to date with food safety, health & safety and PCI standards + Experienced with POS systems, retail tech and promotions tracking + Creative with store layout and product placement to maximise sales + Resilient, people-focused and great under pressure **Benefits** + 40% off LEGO online and 25% discount in our retail shops and restaurants + Merlin Magic Pass - giving you free tickets to all our attractions worldwide for you, your family, and friends every year + Enjoy the Ride Pass - giving you and 5 others a Merlin annual pass + Private medical insurance – single cover + Discounted rates at Merlin hotels all over the world + Employee pricing up to 55% off cinema tickets **_If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at gatewayuk.recruitment@merlinentertainments.biz and one of the team will get back to you as soon as possible._** **Pay Range** Competitive Submit a Referral (https://careers-uk-merlinentertainments.icims.com/jobs/9000/senior-retail-manager/job?mode=apply&apply=yes&in\_iframe=1&hashed=-1834381883) At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry. **Location (Country-County-City)** _UK-BIRMINGHAM_ **Job Locations** _UK-BIRMINGHAM_ **ID** _2025-9000_ **Employment Type** _Full-Time_ **Offer/Contract Type** _No End Date_ **Location Name** _Cadbury World_