Senior Sales Manager, MICE
city of dreams
REQ11499 Senior Sales Manager, MICE (Open)
POSITION SUMMARY:
The Senior Sales Manager, MICE is responsible for maximizing revenue opportunities through the management and sale of conference facilities, hotel rooms, entertainment and food & beverage. Generates new accounts, develops direct and indirect sales channels, and formulates and implements sales and marketing strategies for the MICE segment. Ensures that the yearly sales budget is achieved and surpassed by optimizing existing clients’ business and developing new business, working closely with the Director, Resort Sales & Marketing.
PRIMARY RESPONSIBILITIES:
Builds and strengthens relationships with existing and new customers to grow the MICE-business. Activities include sales calls, event management, fam trips, (local & international) trade shows and after-salesManages and develops relationships with key internal and external stakeholdersSets up strategies of maximizing MICE-, hotel and food & beverage revenue, while optimizing room rates from MICE groupsUnderstands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demandProspects new accounts both in key existing markets and potential new marketsSeeks out partnerships and joint-marketing activities with partners to drive awareness of the property along with increased production and resultsConducts site inspections, training seminars and education hotel related webinarsFollows up on potential & tentative bookings in the assigned market with the clientsManages incoming groups requests and digital group platforms / MICE-agentsExecutes sales actions within set cost budget structure, not limited to tactical offers, client partnership, sponsorships, and fam tripsAims to achieve the Company Sales Vision with set KPI’sDocuments all sales actions in the CRM systemUnderstands and strictly adheres to the Rules & Regulations established in the Employees Handbook and the Hotel’s policy on Fire, Hygiene, Health & SafetyProduces regular and ad-hoc reports related to conference facilities, hotel rooms, food & beverage and any promotional packages for review by managementManages, motivates and develops a team of highly skilled Sales and MICE-professionalsQUALIFICATIONS:
Experience
At least ten years of experience selling and managing MICE-facilities, hotels and/or entertainment attractions to corporates and MICE-agentsExcellent knowledge of key MICE-segments in the region with experience of developing specific strategiesExisting relationship with major corporate accounts and MICE-agentsProven track record of developing new corporate relationships and converting these relationships into salesEducation
Degree from a major, accredited institution in the fields of hospitality, gaming, event management, marketing, finance or business administrationPost graduate degree would be an advantageSkills / Competencies
Mature presentation style and comfortable interacting with senior managementFluency in English is mandatory; proficiency in Greek and other European languages is an advantageExpert proficiency in MS Excel and strong skills in PowerPointExperience using Delphi and OperaStrong project management skillsPersonal Competencies
Strong interpersonal, leadership and communications skills and an aptitude for working under high pressureTeam Management skills: able to build teams and develop talentAbility to keep up with a fast paced and growing businessMust have a strong analytical and commercial mindset
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