Kforce has a client seeking or a Salesforce Administrator in Fort Lauderdale, FL area. Summary: The Senior Salesforce Administrator will be responsible for the design, implementation, and management of our Salesforce environments, with a primary focus on Salesforce Data Cloud and Marketing Cloud. This role requires extensive experience in customizing and automating Salesforce solutions to address business needs, coupled with strong capabilities in user support, system maintenance, and data unification strategies. The ideal candidate will also have experience with Experience Cloud, ensuring a comprehensive approach to our Salesforce ecosystem. Essential Functions: * Leads Salesforce initiatives with an emphasis on Salesforce Data Cloud, Marketing Cloud, and best practices for scalability and future growth * Delivers complex end-to-end Salesforce CRM solutions, including Data Cloud-specific features/functionality, such as data harmonization, ingestion, and activation for segmentation and marketing automation * Collaborates on key projects to determine business alignment, needs, and system requirements, focusing on Marketing Cloud implementations and Data Cloud integrations * Participates in solution design, research, decision-making, and testing of Data Cloud and Marketing Cloud components * Tracks work progress/status, identifies risks/constraints, and escalates issues as necessary * Troubleshoots and resolves advanced user issues, especially related to Marketing Cloud Journeys, Audience Builder, and Data Cloud integrations * Thoroughly document work for reference, troubleshooting, and future iterations, including Marketing Cloud workflows and Data Cloud architecture * Stay up to date with new Salesforce features and functionality, recommending improvements, especially within Marketing Cloud and Salesforce Data Cloud