New York, NY, 10176, USA
16 hours ago
Senior Social Analyst / Content Publisher
**Company Description** Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com. **Overview** As a Senior Social Analyst/Content Publisher at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice. In this role, you will be embedded on-site with our client, a large entertainment brand - working alongside a team of over 22 people who manage organic social marketing for the brand and all its shows. As a social content publisher on the team, you will be fostering and growing a vibrant online community of over 51M deeply engaged fans for all the client’s 9+ social channels across Meta Platforms, TikTok, YouTube and X. This crucial position focuses on the planning, scheduling, and publishing of content across multiple platforms, while also ensuring the flawless execution of publishing across multiple platforms. You will coordinate with various teams to understand and influence social strategies, plan content calendars for multiple handles, secure creative assets, and develop copy. Additionally, you will ensure all content is properly tagged and posted void of any errors. If you are passionate about social media, are creative, and detail-oriented, this is the dream job for you! **Responsibilities** + Collaborate with clients, the Publishing Director, and the Publishing Manager as a vital member of the publishing team, strategically and effectively posting content across platforms such as Facebook, Instagram, TikTok, X, YouTube, and Threads. + Plan and oversee content calendars for multiple social profiles across all platforms to ensure consistent engagement and visibility + Maintain and evolve publishing strategy across social platforms + Work closely with the Editorial team to develop content plans for various social handles - ensuring maximum visibility and reach of content assets + Review and approve all social assets and post copy from the Editorial team, ensuring 100% accuracy prior to publishing. + Assist in launching new social handles and growing current ones in collaboration with Editorial, Analytics and Innovation teams + Light community management, interacting with audiences across social accounts, identifying opportunities for cross-pollination of community engagement tactics. + Contribute to organic social promotion strategies for campaigns, cultural moments and more, specific to target audiences and respective platforms + Collaborate with social teams within the broader brand portfolio to align on broader campaigns that span across brands + Develop copy and identify appropriate hashtags to accompany video/static content to help develop trending content ideas + Be aware and accountable for engagement/growth goals, campaign performance, content reach and optimization strategies. + Identify creative opportunities to leverage talent and partners to create moments that will excite and engage our fans and subscribers + Pitch innovative ideas for expanding social promotions across emerging platforms + Maintain a flexible schedule, including availability for occasional nights and weekends to support various initiatives. **Qualifications** + 3-4+ years of experience working in social marketing in a community management or publishing role - in house at a well-known brand or with a well-known agency + Proven experience publishing a high volume of content flawlessly and managing complex content calendars + Proven ability to use insights and data to inform content planning, content mix and post timing + Experience using social media publishing and analytics tools such as ListenFirst, Sprout, Sprinklr, Monday.com, Airtable, Asana, etc. + Deep understanding of all major social platforms and how their algorithms work **Additional Information** The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: + Paid Family Care for parents and caregivers for 12 weeks or more + Monetary assistance and support for Adoption, Surrogacy and Fertility + Monetary assistance and support for pet adoption + Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance + Tuition Assistance + Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more + Matching Gifts programs + Flexible working arrangements + ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) + Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $64,500 - $97,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/1/2024.
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